General Manager

General Manager – MilkShake Factory – San Antonio NorthThis is not a "manage the shift" role. This is a run the business role. We are launching a new MilkShake Factory in San Antonio and are looking for a process-oriented leader who thrives on structure, accountability and delivering a high-energy guest experience. MilkShake Factory is a premium dessert concept known for handcrafted milkshakes, small-batch chocolates and an elevated guest experience. We combine the speed of quick service with the energy of an experiential brand, creating a destination, not just a transaction. You will own the operation end-to-end — from team performance to financial results — while building a culture that is fast, fun and consistent.Drive and be accountable for revenue, profitability and daily executionManage labor, inventory and cost controlsImplement and enforce standard operating procedures, checklists and routinesEnsure consistency across every shiftHire, train and coach high-performing team membersDeliver an exceptional guest experienceIncrease ticket size through upselling and merchandisingReview performance weekly and adjust in real timeThis role is a strong fit if you have:Leadership experience in a high-volume, process-driven environmentBackground in brands like Chick-fil-A, In-N-Out, Raising Cane's, Starbucks or similar structured QSR conceptsExperience managing teams, labor and operational performanceA track record of delivering consistent results through systemsPassion for coaching peopleYou'll thrive if you:Are process-oriented – you build systems that scaleHave an ownership mindset – you treat the business like it's yoursHold high standards – details matter and you enforce themAre a people developer – you coach and grow leadersLove fast-paced environments where execution matters dailyThis role requires:Evenings, weekends and holidays as needed to support the business.Lifting 25-50 poundsStanding for long periodsFrequent walkingAbility to work in refrigerated areasRegular use of technology, including POS Systems, Restaurant 365 and ToastCompetitive base salary and performance-based bonusReal ownership of a business – not just a roleOpportunity to build a team and culture from the ground upA brand that blends hospitality, entertainment and foodPaid time offFully staffed, trained and accountable teamConsistent execution across all shiftsStrong guest reviews and repeat trafficHitting or exceeding revenue, labor and cost targetsA team that operates independently at a high levelA store that becomes a go-to destination in the communityMilkShake Factory has been crafting premium chocolates since 1914 and has grown into one of the country's fastest-growing dessert concepts. We're combining a century-old brand with an exciting new expansion into San Antonio. This is an opportunity to build one location from the ground up while positioning yourself for future leadership as we continue to expand.Embark on a journey with us where there is room to grow and develop internallyCome shake things up with MilkShake Factory!