Social Media Content Creator

Content Creator

This role is based in Chicago, Illinois. The Content Creator is a hands-on, creative storyteller responsible for producing engaging, platform-specific content across Vera Bradley's priority social channels, including Instagram and TikTok. This role plays a critical part in bringing the brand to life through content that is culturally relevant, on-trend, and tailored to how audiences engage on each platform.

Essential Duties & Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Content Creation and Execution

• Concept, shoot, and edit high-quality, platform-native content for Instagram, TikTok, and emerging social channels
• Translate brand campaigns, product priorities, and cultural moments into compelling, social-first storytelling
• Execute against the content calendar with timely, on-brand delivery of assets
• Capture content across a variety of environments, including in-office, on-location, and at events or shoots as needed
• Comfortable both behind and in front of the camera is a plus, with the ability to confidently create on-camera content when needed

Channel Strategy and Trend Application

• Create content tailored to the unique behaviors, formats, and expectations of each platform (e.g., differentiating TikTok vs. Instagram approaches)
• Maintain a strong pulse on trends, audio, creators, and platform updates to inform content creation
• Identify opportunities for reactive and real-time content that drives relevance and engagement
• Continuously test and evolve content formats based on performance and platform best practices

Collaboration and Content Operations

• Partner closely with the Social Media & Influencer Manager to bring campaigns to life through content
• Collaborate with cross-functional teams (Merchandising, Design, Brand Marketing) to align on product priorities and storytelling
• Organize and maintain content libraries to support ongoing and future needs

Performance and Optimization

• Apply performance insights and engagement trends to inform and improve creative output
• Contribute ideas that support audience growth, engagement, and brand relevance

Education and/or Experience

• Bachelor's degree in design, marketing, communications, or a related field preferred
• 1+ years of experience in social-first content creation within fashion, lifestyle, or consumer brands
• Portfolio showcasing platform-specific content across Instagram and TikTok (required for application)

Knowledge, Skills, and Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proficiency in content creation and editing tools (e.g., CapCut, Adobe Creative Suite, Canva, or similar)
• Deep understanding of platform behaviors, trends, and content formats
• Comfortability being on camera and representing the brand in content is a plus
• Strong creative instincts, attention to detail, and ability to work in a fast-paced environment
• Excellent organization and follow through skills.
• Ability to work with minimal direction, showing strong initiative.
• Excellent interpersonal, written and verbal communication skills including presentation skills.
• Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact, and resourcefulness.
• Strong team player.

Environment & Physical Demands

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office environment. Utilizing a computer over 55% of time; utilization of office desk - sitting, reading, listening or speaking with the ability to move intermittently throughout the day.
• Strong sensory skills, such as good eyesight, good hearing, and dexterity.
• Ability to operate office equipment, including computers, copiers, fax machines, and phones.
• Occasional travel required for Company business.