Digital Product Manager, Direct-to-Consumer

Cinch Home Services is seeking a customer-focused Digital Product Manager to support and grow our Direct-to-Consumer (DTC) digital product portfolio. In this role, you will collaborate with cross-functional teams to drive product enhancements, optimize the customer journey, and deliver business value. This is a hands-on position ideal for someone with a strong foundation in digital product management who is eager to make an impact in a fast-paced environment. Key Responsibilities Product Ownership Own and manage the DTC product backlog, ensuring alignment with customer needs, market trends, and business priorities. Collaborate with stakeholders to refine requirements and prioritize features that deliver the greatest impact. Define clear user stories, acceptance criteria, and work with engineering to deliver high-quality solutions. Partner with the Product team to configure and launch new discount and product codes, ensuring accurate implementation across the DTC digital experience. Customer and Market Focus Conduct research to understand customer behavior, pain points, and market opportunities. Translate data insights into actionable product initiatives to improve customer satisfaction and retention. Partner with marketing to optimize the performance of key landing pages and conversion funnels. Execution and Delivery Partner with UX/UI designers to deliver user-friendly and visually appealing experiences. Collaborate with engineering and QA teams to ensure timely and high-quality delivery of product releases. Maintain a testing roadmap, supporting and implementing A/B experiments to validate hypotheses and inform decisions. Cross-Functional Collaboration Serve as the primary point of contact for product updates, release plans, and new initiatives. Communicate progress, outcomes, and key learnings with stakeholders at all levels. Work closely with analytics teams to measure performance and identify areas for improvement. Partner with the SEO team to identify and act on site performance opportunities, ensuring product decisions support organic visibility and technical SEO best practices. Perform other duties as assigned. Qualifications and Experience Required: 3+ years of experience as a Digital Product Manager/Product Owner, with exposure to B2C digital products. Experience working across a multi-platform digital environment, managing product initiatives that span multiple systems and tools. Bachelor’s degree in Marketing, Business, Computer Science, or a related field (or equivalent experience). Strong analytical skills, with experience using tools like Google Analytics or similar platforms. Familiarity with marketing funnels, customer journey mapping, and landing page optimization. Basic knowledge of UX design principles and consumer behavior. Experience working in an agile environment and using tools like JIRA or Trello. Excellent communication skills and a proactive, problem-solving mindset. Preferred: Experience running A/B or multivariate tests and analyzing results. Exposure to creating product roadmaps and defining OKRs. Understanding of web usability and user-centric design best practices. Familiarity with analytics and session intelligence tools including Google Analytics, Clarity, and Nexus/Momentum. What We Offer The opportunity to collaborate with a team of experienced professionals in a growing company. A supportive environment for professional development and learning. Competitive compensation and benefits. About Cinch Home Services Cinch Home Services is a leading provider of home service solutions, empowering homeowners to live with confidence and peace of mind. We are committed to delivering exceptional customer experiences through innovative technology and industry-leading expertise. Join us and help shape the future of how we serve and delight our customers!Job SummaryRequisition Number: DIGIT003819Job Category: Product DevelopmentSchedule: Full-Time