Public Relations Manager

Public Relations Manager

At Fujitsu, we are driven by our purpose to make the world more sustainable by building trust in society through innovation. We have been a pioneer in technology and innovation for over 80 years, and we are committed to using our expertise to help businesses and organizations transform for the digital age. We believe that digital transformation is essential to creating a more sustainable future. That's why we are working with our customers to develop solutions that can help them reduce their environmental impact, improve their efficiency, and create a more equitable society. We are committed to contributing to the United Nations Sustainable Development Goals (SDGs). These goals are a blueprint for a better future for all, and we believe that technology can play a vital role in achieving them. If you share our passion for making a meaningful impact on the world, we invite you to join our global family of 130,000 employees spanning more than 50 countries. We are a diverse workforce, and we offer a wide range of opportunities for you to grow and develop your career. Together, we can create a more sustainable future for all.

Are you a skilled, resilient and experienced PR professional? Can you develop and implement comprehensive communications strategies to enhance and protect business reputation? Are you able to align PR efforts with business objectives and provide strategic counsel to senior leaders to navigate and mitigate crisis situations effectively? Do you want to collaborate and achieve together with committed people in the Americas region and globally to develop engaging and consistent messaging across PR channels? This is your world and your opportunity to shape it for the better.

The PR Manager, Americas region, is a key member of the global Fujitsu PR team which reports into the Head of International PR in our headquarters organization in Japan. We are responsible for contributing to the overall success of Fujitsu by playing a critical role in shaping public perception of the business by pro-actively managing promotional activity and effectively managing communications in crisis situations. We build and maintain relationships with stakeholders internally and externally to support Fujitsu and shape its image with customers and in the wider market.

We're looking for a talented individual to lead PR for our Americas region business. You will ensure we fully contribute to the success of the Americas region business through high impact and high-quality PR management. Reporting to the PR function in Japan. Your role will involve the following key accountabilities:

• Support the leadership teams of our group companies in the Americas in achieving their business and communications goals through PR activity in the Americas.
• Develop, plan and execute impactful PR strategies for the Americas region, in alignment with the wider global strategies and priorities
• Initiate, plan and coordinate PR plans, guidance, and key messages to targeted audiences, revising and enhancing the plans to reflect changing conditions
• Liaise with corporate communications colleagues, including PR, globally, as well as colleagues in relevant organizations, to share information and best practice and coordinate activity to achieve maximum positive impact
• Create and develop PR content both proactively and reactively by developing a network of contacts within Fujitsu to find stories, identify opportunities and craft compelling press releases
• Provide regular reports on PR activity to demonstrate impact and ensure continuous improvement
• Build and maintain relationships with journalists acts as the key point of contact for all media enquires in the Americas region.
• Provide media training to senior leaders and other colleagues as required and monitor trends, coverage and industry news to identify potential risks and opportunities
• When utilizing external PR agencies, manage their support to maximize their value to the business
• Ensure that all PR activity is brand compliant and contributes to the protection and enhancement of Fujitsu's corporate values, reputation, and relationships with key stakeholders

Your education, experience and skills:

• Have experience of managing PR activity, including crisis communication and reputation management
• Be able to handle sensitive situations and provide honest and candid advice to leaders from a PR perspective
• Be able to influence and engage at all levels in order to plan and deliver impactful PR activity
• Be able to translate complex information into clear and engaging PR content that resonates with target audiences
• Be able to identify stories to drive coverage which supports the delivery of business objectives
• Demonstrate a good understanding of relevant media and other external communications channels
• Be educated to a degree level and/or have relevant skills and knowledge
• Be fluent in English, both verbally and in writing
• Be used to working with MS Office tools and M365 apps
• Be culturally aware and understand the nuances of communicating to employees from different backgrounds with direct experience of working in a Japanese business context
• A strong interest in Japanese culture and language is a plus

Shape your world and achieve together. We want the best people on our team, so we welcome and encourage applications from people with a diverse variety of experiences, backgrounds and identities. We are committed to equality of opportunity for all and promote a culture of respect for professional and private commitments. If you want to work alongside people with different ideas, in an inclusive business, that will welcome you and support you, come and co-create the future at Fujitsu.