manager, brand communications

Now Brewing – brand communications manager! #tobeapartner Company Overview From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. Role Description Do you enjoy creating buzz around the experiences, products, and moments customers can’t stop talking about? As a brand communications manager, you'll bring some of Starbucks most exciting customer experiences to life, from Starbucks Rewards and digital innovations to can't miss merchandise partnerships. You'll lead creative external communications strategies that turn everyday moments into headlines, shape the conversation around the customer experiences, and help customers connect with the brand in fresh and meaningful ways. If you're equal parts storyteller, media strategist, and culture-watcher, this role is for you. Responsibilities Develop and lead integrated external communications plans that elevate the Starbucks customer experience through compelling storytelling, media engagement, and proactive reputation management. Develop narratives, media materials, and proactive and reactive communications strategies that drive awareness and engagement. Partner across marketing, product, and internal communications teams to deliver coordinated, high‑impact go‑to‑market communications plans. Shape and land meaningful earned media stories in a fast‑paced environment while contributing to a collaborative team, acting in accordance with Starbucks guiding principles. Qualifications Demonstrated experience in consumer or brand external communications, preferably at a global consumer brand and/or at a PR agency (at least 7 years). A well‑rounded background in external communications and public relations, equal parts storyteller, strategist, and media expert. Proven media relations experience and writing capabilities (at least 7 years). Experience building creative consumer brand campaigns through an earned media lens and earned influencers (at least 7 years). Thrive in highly collaborative environments where great ideas come to life across functions. Adaptable, curious, and ready to make an impact in a fast‑paced, customer‑focused business. Benefits As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short‑term and long‑term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well‑being tools. Additionally Starbucks offers 100% upfront tuition coverage for a first‑time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com . If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We believe we do our best work when we're onsite four days a week. Join us and inspire with every cup. Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances. Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or View phone number on click.appcast.io. #J-18808-Ljbffr Starbucks