Digital Content & Social Media Coordinator

United Sports & Entertainment (USE) is a Houston-based marketing company that specializes in the development and operations of premier sports and entertainment events while providing marketing, media, and management solutions for events, brands, and talent. Position Summary United Sports & Entertainment is seeking a Part-Time Digital Content & Social Media Manager to support our work in the sports and entertainment industry. This role will assist with the strategy and execution of digital marketing campaigns across multiple platforms, including but not limited to social media, content development, email marketing, and digital advertising. This position will focus on the day-to-day execution and long-term growth of USE’s visibility through compelling storytelling and data-driven strategies. Strategize, Schedule, and Execute social media efforts for USE-related platforms (Facebook, Instagram, X, YouTube, LinkedIn, Threads, TikTok, etc.) Organize and track social media analytics to report results on specific pieces of content Continually monitor, engage, message, and respond to audience questions, comments, complaints, and other customer requests across social and email platforms Create, manage, and monitor content calendars, social media marketing projects, and paid advertising campaigns Research and stay up-to-date with trends and best practices on digital platforms and adjust USE platforms accordingly Collaborate with designers to consistently update official USE-related websites Track website analytics and identify strategies for improvement Support maintenance of content organization system for USE and client events Create video and photo content for USE-related digital platforms. Optimize copy for digital engagement and SEO Follow current sports and entertainment events and news for effective marketing planning Collaborate with internal team and partners to develop messaging and roll-outs for company initiatives, including product launches, announcements, and campaigns Support development and implementation regarding channel and content strategies across all platforms for editorials, articles, podcasts, and blogs Assist with organization strategies for freelancers post-event All other duties as assigned Qualifications Bachelor's Degree in Communications, Marketing, Journalism, Sports Management, or a similar relevant field; experience may substitute for education Preference for 1-2 years of experience in the sports marketing and communications space Knowledge and working understanding of all social media platforms Proven track record of writing and creating engaging and persuasive social media content with a broad range of social media strategies and tools Data-driven approach and proficiency in social metrics Ability to create video content and other creative elements quickly Working knowledge of graphic design platforms (Photoshop, Canva, InDesign, and/or Illustrator) and video production experience Strong time management, organizational, and work planning skills Ability to work with tight deadlines and shifting priorities due to the ever-changing demands of the sports and entertainment industry Familiarity with and passion for the sports and entertainment industry Comfort working in a hybrid environment Strong customer service attitude Excellent writing, editing, and verbal communication skills Ad strategy, paid digital advertising, and SEO experience is a plus Any press, media outlet, or on-camera speaking experience is a plus Any extensive video editing, graphic design, or website design experience is a plus Part-Time Position Evenings, Weekends, and Some Travel Required #J-18808-Ljbffr