Director, Sales & Marketing for IL/AL/ALMC

Job Description

Job Description

Director, Sales & Marketing for IL/AL/ALMCJob Scope:The duties and responsibilities of the Director of Sales & Marketing include the development of marketing and service policies, programs, and systems to support the strategic direction and align community business plans with organizational objectives. In addition, the Director of Sales & Marketing is responsible for all activities related to conceptualizing and implementing the campus marketing strategy and delivering results according to marketing targets.Responsibilities: • Assist the Executive Director to develop the annual marketing plan and the strategies, tactics, and resources necessary to achieve campus occupancy goals.• Demonstrates a strong knowledge of sales strategy and implementation by leading effective sales processes to increase and maintain community census, as well as an active prospect list; Converts prospects into move-ins.• Lead effective sales processes to maintain an active prospect list and resident pipeline while minimizing losses. Participates in the sales process at all levels.• Increase and maintain community census. Convert prospects into move -ins.• Demonstrate strong knowledge of sales strategy and implementation.• Arrange and conduct on-site tours and off-site visits with prospective residents and their families for the purpose of discovery.• Creates new and existing relationships with professional referral sources. Including telephone contact, community tours, in-office visits at the professional's office, etc. All contact with the professional referral sources is accurately documented in the CRM database.• Prepare materials, research, and perform other duties for marketing efforts.• Leverage residents' participation in marketing, advertising, sales, and new resident integration.• Participates in ongoing training and in-services for improving knowledge and updating skills.• Foster teamwork with co-workers, show initiative in overcoming obstacles, take actions that assist others beyond job responsibilities, and have a positive impact on co-workers, residents, and visitors.• Seek out and perform other duties as assigned or needed.Qualifications: • Compassion for and desire to work with seniors!• Strong track record of delivering sound strategic marketing plans and results.• A minimum of three (3) years of experience (preferred) and a demonstrated track record of accomplishments in healthcare marketing and planning.• Bachelor's Degree in marketing or equivalent experience.