Creative Director

Creative DirectorWe're looking for a Creative Director to develop and own how Doctronic shows up in the world. As the creative leader, you'll drive how we tell our story across channels, including brand, social, paid campaigns, video, and the founder and team storytelling that demonstrates the care and rigor we put into our products and offering. From patients to prospective client partners, the work has to earn peoples' trust.What You'll DoBuild the brandOwn Doctronic's visual and verbal identity everywhere it appearsBuild on our brand strategy and initial identity work to create a system our team and agency partners use across their workDrive the art direction, casting, and photography standards, and templates a distributed team can use without you in the roomKnow how and when to leverage AI and when not to (i.e. all people in our marketing should be real people)Set the standard for campaign and performance creativeOwn the creative standard for brand and performance media, ensuring all work advances our brandBuild the concepts and formats the growth team iterates against, so testing volume comes from a strong sourceWork with the internal team and outside partners on campaign work, and keep it recognizably oursMake the work and build the teamThis role is for a hands-on player-coach who is as comfortable leading a team as with doing the workDirect a distributed bench of internal and external creative partners, and raise the quality of what we shipBuild a modern, highly AI-enabled, in-house creative team over timeWho You Are12+ years in creative direction, including 4+ leading a creative team or functionSuper collaborative, innovative thinker who builds the culture that fosters creative to drive attention, distribution, and businessYou've shepherded a consumer and b2b brand and shipped powerful, impactful work across mediumsYou've directed agencies and production partners, and gotten better work out of them than the brief could pictureDocumentary, testimonial, and unscripted work with real people, including directing experts who are not performersFluent enough in performance creative to know what a winning ad looks like before the spend confirms itNice to haveAgency and in-house experienceHealthcare, or another sensitive, regulatory categoryYou use AI tooling to expand what a small team can produce, with the judgment to know what should stay unmistakably humanReports to: SVP of Marketing Location: New York City (Hybrid) or CA (Remote)Doctronic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.