Vice President, Sales

Description

Unifocus is an integrated workforce management software platform offering intelligent automation for daily work orders management, housekeeping activities, facility maintenance, survey solutions, scheduling & labour management, and time & attendance built for the hospitality market and other dynamic scheduling environment. We support hotels, restaurants, casinos, and more with our innovative web-based and mobile software suite. Some of the chains we work with include Hilton, Rosewood, Shangri La, Accor, IHG, Hoxton, Corinthia, Oetker Collection etc. We are a small but growing team, and you'll have opportunities to express yourself and make meaningful contributions to our products and the company. Visit for more details.

About the job

We are seeking a results-driven Vice President of Sales to lead revenue growth across new business acquisition and expansion of existing accounts. This role is responsible for defining and executing the US sales strategy, building strong executive-level relationships, and positioning Unifocus’s software solutions as critical to solving our customers’ business challenges.

The VP of Sales will bring a deep understanding of complex, technology-driven platforms and will effectively translate customer needs into compelling value propositions. This leader will partner closely with Customer Success, Marketing, and senior leadership to drive pipeline growth, upsell and cross-sell opportunities, and oversee executive-level customer reviews, strategic presentations, and product demonstrations across the region.

What will you do?

• Own and deliver revenue targets across new business acquisition and expansion of existing accounts
• Define and execute the sales strategy and territory plans to drive sustainable revenue growth and customer retention
• Lead and oversee complex, enterprise sales cycles using a consultative, value-driven approach
• Engage with executive-level prospects and customers, delivering strategic presentations that clearly articulate how Unifocus solutions address business challenges
• Partner closely with Sales, Engineering, Customer Success, Marketing, and Product to accelerate deal closure and long-term account growth
• Drive upsell and cross-sell initiatives across key accounts, ensuring strong account penetration and value realization
• Communicate product vision, roadmap updates, and new capabilities to customers and prospects
• Collaborate with global sales leaders and cross-territory teams to align strategy and share best practices
• Provide leadership and direction to SDR-driven pipeline conversion and demand generation efforts
• Ensure accurate forecasting, pipeline management, and reporting within Salesforce CRM
• Represent Unifocus in key customer meetings, both remote and on-site, as a senior sales leader

Requirements

• Bachelor’s degree (BA/BS) or equivalent professional experience required
• Extensive experience selling complex enterprise SaaS solutions, with a proven track record of closing large, multi-year deals
• 10+ years of progressive experience in sales, including leadership responsibility for enterprise or major accounts
• Strong command of structured sales processes with disciplined forecasting, follow-ups, and execution rigor
• Exceptional relationship-building and executive communication skills, with the ability to uncover customer pain points and deliver value-based solutions
• Proven ability to influence senior stakeholders and navigate complex buying organizations
• Strong operational and administrative discipline, including:

1. Strategic planning and time management across teams and territories
2. Accurate CRM ownership, pipeline management, and revenue forecasting
3. Clear reporting and adherence to internal cadence and deadlines

• Proficiency with CRM platforms (Salesforce preferred) and business productivity tools
• Excellent verbal and written communication skills, with executive-level presence

Preferred Experience

• Experience selling software solutions into the Hospitality or Service Industries, including Workforce Management, HR Applications, Operations, Property Management Systems, or related platforms
• Direct exposure to the hospitality industry and its operational challenges
• Formal training and hands‑on use of MEDDPICC, Command of the Message, or similar enterprise sales methodologies