Content Marketer

Content MarketerYou'll own where Firecrawl shows up when someone goes looking for an answer, and increasingly, "someone" is a model. AI overviews, LLM answers, and Google results are now the front door to our product, and most companies are still guessing at how to win there. You won't be. You'll write and tune content across every surface we own, run a tight tweak-and-measure loop, and treat visibility as an engineering problem with words as the input. One sentence in one blog post can change how we get summarized in an AI overview. That's the level you'll work at. You'll report to our Growth Marketing Lead and own real surface from day one.Salary Range: $200,000–$223,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your location's cost of living.)Equity Range: Competitive equity — details shared during the process.Location: San Francisco, CA (Preferred) OR Remote (Americas, UTC-3 to UTC-10)Job Type: Full-TimeExperience: 3+ years in content marketing, SEO, or growth content for a technical or developer-facing productVisa: Must be legally authorized to work in the United States. We're not able to sponsor visas right now, though that may change down the line.About FirecrawlFirecrawl is the easiest way to turn the web into data AI agents can use. One API call converts any URL into clean, LLM-ready markdown or structured data - the boring-hard problem everyone building with LLMs eventually hits, solved.We hit 8 figures in ARR in year one and more than doubled it in year two. We have 175k+ GitHub stars, and developers, agents, and category-defining AI companies build on us every day. Growth like this is rare, and we're just getting started.We're a small team punching far above our weight. Everyone here owns a real piece of the product and company, end to end, and runs it themselves - no hiding behind process or headcount.This is a place for people who want to work at the frontier: an AI company building the infrastructure other AI companies run on, not one bolting AI onto an existing product. We move fast, go deep, and are building the tools superintelligence will rely on to gather data from the web.What You'll DoMake sure Firecrawl shows up where it matters, AI overviews, Google, and the answers LLMs give when someone asks how to solve the problem we solveOwn and tune content across the blog, landing pages, homepage, and language pages, so each surface pulls its weightBuild a repeatable read on what actually drives visibility, instead of shipping on vibes and best-practice folkloreWrite content technical enough that developers trust it and clear enough that a model can extract the answer from itWhat We're Looking ForYou've grown organic traffic for a technical or developer-facing product, and you can point at the numbersYou've already been experimenting with how content shows up in AI answers, not because someone assigned it, but because you find it interestingYou're comfortable in analytics: you can form a hypothesis, run the change, and read whether it workedYou write well enough that developers don't bounce, and you're technical enough to understand what you're writing aboutYou'd rather ship, measure, and iterate than perfect a content strategy deckWhat We're NOT Looking ForA content calendar operator who measures success in posts publishedSomeone who treats SEO as a checklist rather than an experimentSomeone who can't get technical enough to write credibly about an API productSomeone who needs a fully-specced brief to startA Note On PaceWe operate at an absurd level of urgency because the window for what we're building won't stay open forever. If that excites you, keep reading. If it doesn't, no hard feelings — but this role probably isn't for you.Benefits & PerksAvailable to all employeesSalary that makes sense — $200,000–$223,000/year, based on impact, not tenureOwn a piece — Gain competitive equity in what you're helping buildGenerous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to rechargeParental leave — 12 weeks fully paid, for all parentsWellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you humanLearning & Development — Expense up to $1,000/year toward anything that helps you grow professionallyTeam offsites — A change of scenery, minus the trust fallsSabbatical — 3 paid months off after 4 years, do something fun and newAvailable to US-based full-time employeesFull coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that worksLife & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballsSupplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mindDoctegrity telehealth — Talk to a doctor from your couch401(k) plan — Retirement might be a ways off, but future-you will thank youPre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bitPet insurance — Because fur babies are family tooAvailable to SF-based employeesSF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energyE-Bike transportation — A loaner electric bike to get you around the city, on usInterview ProcessApplication Review — Send us your work and a quick note on why this excites you. Show us content you've written for a technical or developer audience, ideally something with organic traffic or AI-answer visibility behind it. We care about the writing and the results, not where you went to school.Intro Chat (~25 min) — A quick conversation to get to know each other before we go deep. We'll talk about what you've been working on, what drew you to Firecrawl, and what you're looking for in your next role. Time for your questions too.Technical Chat (~45 min) — We'll look at a real surface we own and talk through how you'd make Firecrawl the answer an AI overview or a developer lands on, how you'd form a hypothesis, tune the content, and read whether it worked. Come ready to think out loud; we care how you reason about visibility and clarity, not whether you memorized best practices.Founder Chat (~25 min) — Culture, pace, ownership, and how you like to work. Time for your questions too.