Marketing Automation Manager

About the Role Our client, a leading B2B software company, is seeking an experienced Marketing Automation Manager to join their team. This hybrid role will allow you to work flexibly from home and our office in **Queenstown, Eastern Cape, ZA**. You will be instrumental in developing and executing marketing automation strategies to nurture leads, drive engagement, and support the sales funnel. This position requires a deep understanding of marketing automation platforms, CRM integration, email marketing, and data analysis to ensure seamless execution of targeted campaigns. You will play a key role in optimizing our client's lead generation and customer lifecycle marketing efforts, ensuring efficient and effective communication across all touchpoints. The ideal candidate is analytical, strategic, and passionate about leveraging technology to enhance marketing performance. Key Responsibilities Develop and implement marketing automation strategies to support lead generation, nurturing, and customer retention. Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and ensure seamless integration with CRM systems. Design and build automated workflows, email campaigns, landing pages, and forms within the automation platform. Segment customer databases for targeted and personalized marketing communications. Monitor, analyze, and report on the performance of automated campaigns, identifying areas for optimization. Collaborate with the marketing and sales teams to align automation efforts with business objectives and campaigns. Ensure data integrity and hygiene within the marketing automation and CRM systems. Conduct A/B testing on various campaign elements to improve engagement and conversion rates. Stay current with marketing automation best practices, industry trends, and new technologies. Train and support other marketing team members on the effective use of marketing automation tools. Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 4-6 years of experience in marketing automation, with hands-on experience managing a marketing automation platform. Proven expertise in designing and implementing complex automated workflows and lead nurturing programs. Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools. Excellent analytical skills with the ability to interpret data and provide actionable insights. Proficiency in A/B testing and campaign optimization techniques. Strong written and verbal communication skills. Ability to manage multiple projects, prioritize tasks, and meet deadlines in a hybrid work environment. Detail-oriented with a commitment to data accuracy and quality. Familiarity with content marketing and lead scoring models is a plus. Benefits Competitive annual salary of R. Hybrid work model offering a balance of remote and office work. Opportunities for advanced training and certifications in marketing automation. Exposure to leading marketing automation and CRM technologies. A collaborative and dynamic team environment. Standard South African public holidays and annual leave. Pension fund and medical aid contributions. Potential for performance-based bonuses. Access to modern office facilities in Queenstown. Regular team engagement activities and social events. #J-18808-Ljbffr