A&W Product and RLC Channel Marketing Director

GE Appliance Repair

# A&W Product and RLC Channel Marketing DirectorApplylocations: USA, Louisville, KYtime type: Full timeposted on: Posted Todayjob requisition id: REQ-26094At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: *we come together*, *we always look for a better way*, and *we create possibilities*.Interested in joining us on our journey?The Product and RLC Channel Marketing Director will help drive aggressive expansion and innovation across multiple Air and Water categories. This expansion will fuel our company’s growth with a target of delivering our next billion-dollar business. This role is responsible for leading product marketing across all categories in A&W. This is inclusive of the development of our commercial NPI process driving clear prime prospects, winning insights, concept development, clear communication strategy, and winning toolkits that maximize success in market. In addition, this role will focus on channel/customer marketing for all RLC channels except Pro-Distributor/Dealer network. This is inclusive of Hospitality, Contract, Retail, DTC, and Applied. In this capacity, the Marketing Director will develop a cohesive marketing strategy for each channel and lead the team to deliver to execution. The successful candidate will bring a high level of marketing rigor, effectively navigate complex issues across various functions, leverage business understanding to lead and recommend marketing strategies to drive growth across select channels. Additionally, this leader will directly manage 4 product and channel marketing managers, indirectly manage/collaborate with our agencies, demand generation team, digital teams, etc. and help design our future personnel structure as we expand our capability.## ## PositionA&W Product and RLC Channel Marketing Director## ## LocationUSA, Louisville, KY## How You'll Create Possibilities**Maximize commercial success of NPI across product categories. Inclusive of:*** Developing and leading product commercial review process for NPI to drive cohesive strategy across all commercial functions* Guiding team to develop clear communication strategy inclusive of clear prime prospects, well defined insights, claims/names, communication brief, and creative development.* Deliver a clear marketing strategy and toolkit that maximizes initiative success with a target deliver of 3-months prior to launch.* Collaborate with cross functional teams to aid in the development of innovation pipeline that delivers growth goals.* Partner closely with sales and/or pro channel customer marketing team to bring product expertise, sales enablement tools, and a winning value proposition to support go-to market strategy (lead PLR where relevant).**Lead channel marketing for all residential and light commercial customers outside of the pro channel. This is inclusive of:*** Developing thorough business reviews and defining the channel marketing strategy to maximize customer development* Developing and defining customer programming and management of partners (where relevant)* Leads creative development for customer advertising within channel purview (Or approves creative if customer developed)* Supports sales in development of customer level account plans that meet goals* Partners with market intelligence team to ensure wholistic view of promo is delivering customer needs (IE Rebates, financing, etc)* Leads develop of marketing mix and allocation of resources for assigned trade/channel marketing* Leads execution of channel specific shows or supports via product expertise in cross channel shows* Partner with key functions like demand generation, digital, DT, agencies, etc to maximize effectiveness**Serve as an effective coach and leader to key direct reports and across multi-functional stakeholders*** Be effective and servant leader to 4 direct product and channel marketing reports* Help shape our processes and organization to lead to our next level of growth and operating effectiveness in new environment where products cross new Channel ME’s* Drive collaboration across sales, Channel ME’s, and other functions**Serve as a key steward to our brands*** Be a relentless gatekeeper of how our brands show up and are perceived by consumers and customers with a focus on consistent campaign, visual identity, and execution## What You'll Bring to Our Team**Position Requirements*** Strong marketing strategic foundation & knowledge (Who/What/How)* Ability to drive clear processes* Demonstrated ability to develop clear marketing plans, discern priorities, and bring an analytic ROI mindset to investment choices* Strong cross-functional collaboration* Highly effective leader that can motivate direct reports and indirect reports such as agencies, PR, digital, etc* Ability to drive influence internally and externally to grow the business* Scrappy mindset that can create efficiencies* Excellent verbal and written communication skills**Minimum Qualifications*** Bachelor’s degree from an accredited university or college* Minimum of 10 years of commercial experience in areas such as Marketing/Brand, Sales and/or Product Management* Demonstrated customer focus/growth leadership traits* Demonstrated attention to detail and strong analytical skills* Excellent interpersonal and communication skills* Highly effective cross-functional collaboration* Must be willing and able to travel, as needed to trade shows and/or customers**Preferred Qualifications*** MBA* Results oriented; ability to deliver on commitments and follow through* A team player having the ability to influence and interact effectively with a multi-function business**Working Conditions**The following items are often sufficient, but not all inclusive:* Working conditions are normal for an office environment, lab or factory floor.* Work may require occasional weekend and/or evening work.* ~10-25% domestic travel required## **Our Culture**Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities. This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices. By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S*If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to View email address on click.appcast.io*
J-18808-Ljbffr GE Appliances

Vacancy posted 2 days ago

Similar jobs that could be interesting for youBased on the A&W Product and RLC Channel Marketing Director in Louisville, KY vacancy

Channel Marketing Manager
...salary Dental insurance Flexible schedule Health insurance Responsibilities Evaluate and improve existing channel marketing strategies. Proficient in launching new products within the professional channel Develop new channel marketing strategies and implementing marketing...
Suggested
Work from home
Flexible hours
Tree Top Staffing LLC
Louisville, KY
2 days ago
Product Marketing Manager - B2B
$110k - $164k
...Responsibilities Go-to-market strategy and execution: Bring new Employer products or features to market. Support GTM motions for Glassdoor’s products across in-product, sales, enablement and marketing channels. Messaging and positioning: Drive differentiated messaging...
Suggested
Indeed
Louisville, KY
5 days ago
Product Marketing Manager - B2B
$110k - $164k
...better for everyone. We are looking for an experienced B2B Product Marketing Manager to drive key product marketing campaigns and deliverables... ...go-to-market strategy across internal and external channels. We are looking for a process-oriented marketer grounded in...
Suggested
Work experience placement
Local area
Indeed
Louisville, KY
7 days ago
Product Marketing Manager
...representing more than 270 million lives, Machinify offers an AI‑powered platform with best‑in‑class expertise. About the Opportunity Product Marketing Manager – motivated and hands‑on leader to build the product marketing function as Machinify transitions to a unified,...
Suggested
Machinify, Inc.
Louisville, KY
18 hours ago
Remote Channel Marketing Manager — B2B Growth & ROI
Tree Top Staffing LLC is looking for a marketing expert in Louisville, Kentucky, to manage channel marketing strategies and new product launches. The ideal candidate will have at least 5 years of B2B sales experience and a proven ability to communicate effectively with...
Suggested
Remote job
Work from home
Flexible hours
Tree Top Staffing LLC
Louisville, KY
4 days ago
Product & Segment Marketing Manager-Insurance
...carriers see, assess, and act on property data. As we expand our technology and services platform, we’re seeking a Manager, Product & Segment Marketing – Insurance to lead the go-to-market strategy and execution for our largest and most strategic vertical. This is a high-...
Temporary work
Local area
Seek Now
Louisville, KY
4 days ago
Market Clinical Director
$270.46k - $386.37k
...expanding and we need great people to join our team. The Market Clinical Director will directly supervise, performance manage and train... ...awareness – Uses a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. Ensures...
Work at office
Local area
ChenMed
Brooks, KY
17 hours ago
STR MGMT/e-COMMERCE SUPERVISOR
...freshness and cleanliness Interview, select and hire candidates to staff the on-line shopping department Meet the demands of product flow and create schedules according to guidelines Develop associates to meet the productivity standards and certify associates once...
Hourly pay
Work at office
Local area
Kroger Family of Companies
Louisville, KY
1 day ago
Senior Director, Marketing & Brand - Air & Water
...looking for a bold, growth-oriented marketing leader to build and scale the GE Appliances... ...marketing ecosystem—spanning brand, product marketing, and channel activation—to drive awareness,... ...dealer-led growth. The Senior Director will define how we bring our products...
For contractors
Work at office
Local area
Flexible hours
GE Appliances, a Haier company
Louisville, KY
4 days ago
Event Logistics & Production Coordinator - Louisville, KY
.... What You Will Do: Research, secure, and coordinate shipping and other logistics needs as directed. Collaborate with event and production coordinators. Source equipment and supplies (production, flooring, forklifts, etc). Coordinate and execute storage and movement of...
Temporary work
Work experience placement
Summer work
Work at office
Varsity Brands
Louisville, KY
3 days ago
Insurance Product & Segment Marketing Lead
A leading insurance technology firm in Louisville is seeking a Manager, Product & Segment Marketing to lead the marketing strategy for its insurance vertical. This role involves creating compelling marketing narratives, conducting market analysis, and collaborating with...
Seek Now
Louisville, KY
2 days ago
Brand Manager, Digital Marketing
$125.2k - $139.84k
...KFC Digital Marketing Manager KFC Corporation, based in Plano, Texas, is one of the few... ...engagement, and revenue across digital channels. This role partners cross-functionally to... ...effectively cascading direction to eCommerce, product, and technical teams to ensure seamless...
Full time
Work at office
3 days per week
KFC
Louisville, KY
3 days ago
Senior Marketing Director - Hematology & Oncology Growth
US WorldMeds LLC is seeking an Associate Director of Marketing to lead the marketing vision and strategy for hematology and oncology products. This role offers the opportunity to shape a high-performing marketing team and drive successful product launches and lifecycle...
US WorldMeds LLC
Louisville, KY
3 days ago
Category Manager I
...levels, administers contracts, conducts negotiations, performs market/price/financial analysis, develops supplier relationships,... ...manages supplier performance, and drives continuous improvement and productivity with suppliers and customers. This position is an experienced...
Contract work
For contractors
Work at office
3 days per week
Indotronix International Corporation
Louisville, KY
5 days ago
Event Marketing Manager
...Category : Marketing About TP TP is a global, digital business services company. We deliver the most advanced, digitally powered... ...~ Experience with corporate-level event management – production, marketing, and logistics. ~ Marketing or related degree...
Local area
Remote work
Work from home
Teleperformance USA
Masonic Home, KY
3 days ago
Senior Category Manager
$89.17k - $142.68k
...category management activities. Understand, analyze and forecast complex market and industry dynamics and share subject matterexpertise and industry knowledge within the established portfolio of products and services. Partner with stakeholders to source products and...
Work at office
Local area
Remote work
Flexible hours
2 days per week
Blue Cross and Blue Shield of North Carolina
Louisville, KY
4 days ago
Brand Manager Jack Daniel's Flavors
...Flavors continues to thrive in a competitive market. What You Can Expect Lead the development... ...and coordinate all paid and owned media channels to support annual communication and... ...consumer touchpoints. Manage existing and new product line extensions, ensuring successful...
Work at office
Remote work
Brown-Forman Australia Pty. Ltd.
Louisville, KY
4 days ago
Pharmaceutical Sales Representative
...of action Deliver clinical brand specific presentations of product(s) to physicians and other appropriate health care professionals... ...and competitor knowledge and understanding of local and regional market trends Analyze local trends, identifying long and short-term...
Temporary work
Internship
Local area
Flexible hours
Syneos Health/ inVentiv Health Commercial LLC
Louisville, KY
2 days ago
Director, Brand & Creative
$160k - $190k
...physics to leading-edge commercial products, Infleqtion enables "quantum... .... The Brand & Creative Director owns Infleqtion’s brand and creates... ...experiences across all channels. This role brings the company... ...in a competitive and exciting market. Develop and execute creative...
Temporary work
Freelance
Flexible hours
Infleqtion, Inc.
Louisville, KY
4 days ago
Medical Sales Representative
$80k - $100k
...Relationship Building & Business Development Develop and maintain productive relationships with referral sources, including physical and... ...and identify new business opportunities. Conduct daily marketing calls and monthly in-services to educate clinicians on...
Resource Hub
Louisville, KY
4 days ago
Territory Sales Leader - Roofing & Building Products
...satisfaction in a multi-million-dollar territory. The ideal candidate should have a strong sales background, preferably in roofing/building products, and possess excellent communication and relationship-building skills. The position offers a hybrid working model with extensive...
SRS Distribution
Louisville, KY
4 days ago
Regional Sales Manager - Pharmaceutical Sales
...40 years of success in Sweden, Pivya® is now entering the U.S. market—and we’re building a high‑performance sales team to support this... ...time off and holidays Opportunity to lead during a major U.S. product launch with a growing organization The chance to build and shape...
Full time
Part time
Remote work
Home office
ImpactBio
Louisville, KY
4 days ago
Pharmaceutical Sales Representative
...plan of action Deliver clinical brand specific presentations of product(s) to physicians and other appropriate health care... ...and competitor knowledge and understanding of local and regional market trends Analyze local trends, identifying long and short-term goals...
Temporary work
Internship
Local area
Flexible hours
Syneos Health Inc
Louisville, KY
17 hours ago
Digital Marketing Specialist
...the right thing. Job Summary The Digital Marketing Specialist is responsible for supporting... ...generate new business Identify digital channels to attract traffic to the company... ...and displaying efficiency in Microsoft products such as Word, Outlook, and Excel. The Digital...
Temporary work
Prolift Inc
Louisville, KY
5 days ago
Neurosurgical Field Sales Executive
...Group is seeking a Neurosurgical Sales Representative in Louisville, Kentucky. The role involves strategically promoting Stryker NS products and demonstrating their value in healthcare settings. To qualify, candidates should have 5+ years in outside sales or a Bachelor’s...
Stryker Group
Louisville, KY
3 days ago
Unit Marketing Manager
...Job Description The Field Marketing Manager II is responsible for supporting Aramark’s clients with product innovation, merchandising and promotions.  This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client...
Aramark
Louisville, KY
2 days ago
Pharmaceutical Sales Representative
...plan of action Deliver clinical brand specific presentations of product(s) to physicians and other appropriate health care... ...and competitor knowledge and understanding of local and regional market trends Analyze local trends, identifying long and short-term goals...
Temporary work
Internship
Local area
Flexible hours
Syneos Health/ inVentiv Health Commercial LLC
Louisville, KY
2 days ago
Regional Sales Manager
$160k - $165k
...powers - to increase industrial productivity, efficiency, and... ...products are used in various end-markets including life sciences, food... ...senior leadership, Customers, Channel Partners other internal and external... ...- Works closely with the Director of Sales to develop and...
Work at office
Remote work
Ingersoll Rand
Louisville, KY
1 day ago
Regional Sales Director
$144k - $195k
...Regional Sales Director On behalf of our client, Tonix Pharmaceuticals, Inizio Engage... ...results with agreed-upon accounts Maximize market segment and team dynamics to drive both... ...accurately to all questions regarding products, policies, and business-related issues...
Temporary work
Work at office
Local area
Flexible hours
Night shift
Weekend work
3 days per week
Inizio Engage
Louisville, KY
3 days ago
Territory Manager - Outside Sales
$40k
...dynamic nationwide company, is now seeking business-to-business product/service sales in our Louisville, KY office. We are looking for... ...looking to add new outside Territory Managers to the Louisville, KY Market.Corporate Office Location: Little Rock, AR. Website:**Snapshot...
Contract work
Temporary work
For contractors
Work at office
Priority1
Louisville, KY
5 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to A&W Product and RLC Channel Marketing Director. Be the first to apply!