General Manager - StruXure (Colorado Branch)

Job Description

Job Description

Salary: $100,000-$120,000

General Manager

StruXure (under D5 Capital Holdings) is a leading provider of premium outdoor living solutions, specializing in fully customizable motorized pergolas and smart outdoor environments. We help customers transform their outdoor spaces into functional, year-round extensions of their home or business. We operate at the intersection of design, precision fabrication, and skilled installation, and as we continue to grow, were looking for motivated, energetic individuals to join our team.

About the Role

As an operating partner, the general manager runs the Colorado branch, carrying full profit-and-loss responsibility and leading both halves of the businesssales and operationsfrom lead generation through final installation, collection, and close-out. Sales managers, sales reps, project managers, and the warehouse and delivery team all roll up to the GM. This person sets the standard, holds the gates, approves pricing and scope outside guidelines, and serves as the final escalation point for the market. When the branch hits its number with happy customers and protected margin, thats the GMs winand when it doesnt, thats the GMs accountability.

What You'll Do

Profit & Loss and Financial Management

• Own the branch P revenue, gross margin, operating expense, and net profit against plan.
• Build and manage the branch budget and forecast; review performance against it regularly and act on variances early.
• Protect gross margin through pricing discipline, labor and material cost control, and change-order capture.
• Review job costing across active and completed projects, ensuring overruns are flagged early and resolved.
• Approve and control branch spending; ensure receipts, POs, and job costs are documented per company SOPs.
• Report branch financial and operational performance to the Director of Operations and ownership accurately and on time.

Sales Leadership

• Lead the branch sales function through the Sales Manager and reps; own pipeline health, conversion, and quota attainment.
• Set and enforce pricing discipline and approval thresholds; serve as final authority on pricing outside standard guidelines.
• Ensure every sale clears the company's four non-negotiables before handoff, protecting production and margin.
• Coach the sales team on the design-sell-install model, customer expectations, and clean handoffs to production.
• Drive demand through lead generation, marketing alignment, and local market growth.
• Hold the sales team accountable to CRM hygiene and accurate handoff packages.

Operations, Production & Field Leadership

• Lead the Project Managers, ensuring projects are delivered on time, on budget, and to manufacturer standards.
• Own the GM Review gate: validate sales compliance, confirm scope, and assign the Project Manager for each released project.
• Oversee the warehouse and delivery teams to ensure material is received, staged, and delivered to support the schedule.
• Monitor production capacity and the subcontractor bench so scheduling doesn't become a bottleneck.
• Lead the branch WIP cadence so every active project has accurate status and no surprises.

People Leadership and Accountability

• Hire, onboard, develop, and retain branch talent across sales, project management, and warehouse/delivery.
• Set clear expectations and hold each function accountable to its standards and metrics.
• Build a bench of leaders so the branch isn't dependent on the GM for daily execution.
• Model and enforce the company's four core qualities accountability, vision, passion, integrity across the team.

Pricing, Scope & Customer Experience

• Serve as final authority on change-order pricing outside standard guidelines and on unusual or structural scope.
• Enforce the no-signature-no-work standard on all change orders.
• Own customer escalations as the point of last resort disputes, quality issues, and final-walk standoffs.
• Support final-payment collection in the field when needed.

What You Bring

Required:

• Prior experience leading a profit center or branch with full or shared P&L responsibility.
• Demonstrated success leading both a sales function and an operations/production function.
• Experience managing managers hiring, developing, and holding accountable sales leaders, project managers, or operations leads.
• Strong command of business financials: reading a P&L, managing gross margin, controlling cost, and forecasting.
• Proven ability to build and run a sales engine: pipeline management, conversion, pricing discipline, and quota performance.
• Experience overseeing field operations, scheduling, or installation in a project- or service-driven business.
• Clear, credible communication with customers, employees, subcontractors, and ownership.
• Comfort in a fast-paced, multi-function, growth environment.
• Ability to successfully pass a background check and drug screen.
• Valid driver's license.

Preferred:

• Experience in residential construction, outdoor living, specialty structures, home improvement, or a design-sell-install model.
• Familiarity with the StruXure product line or comparable manufactured outdoor structure systems.
• Experience managing a commissioned sales team alongside a subcontract-labor field model.
• Track record of scaling a branch or location growing revenue while protecting margin and customer experience.
• Experience operating in a KPI-managed, scorecard-driven organization (EOS / L-10 / WIP cadence a plus).

Why This Role Stands Out

• Full ownership of a market you run the P&L, the sales engine, and the operations side under one roof.
• A defined path and onboarding plan (first 90 days) to set you up to own the number quickly.
• Real authority: final say on pricing, scope, and gatekeeping standards that protect your margin.
• Backed by a growing, premium brand and a company built around accountability, vision, passion, and integrity.
• Direct visibility with the CEO and COO, with a clear track for developing into cross-branch leadership.

Compensation

• $100,000 - $120,000 Competitive base salary, commensurate with experience, plus performance-based incentive
• Healthcare reimbursement
• Paid time off
• Mileage reimbursement
• Paid training program
• Flexible schedule
• Full-Time, Exempt classification