Advertising Sales Executive
$85k - $115kSunwater Capital
Legis1 Inc. Job Posting
Legis1 is a next generation news and intelligence platform sitting at the intersection of technology and policymaking. We deliver systematic coverage, data, analytics, and insights covering Congress, lobbying, and the full scope of the legislative process.
Our powerful, feature-rich platform empowers professionals to uncover actionable intelligence, build meaningful connections across the policy ecosystem, manage regulatory risk, and stay ahead of the legislative developments that matter most to them.
Legis1 is seeking a driven, commercially minded Advertising Sales Executive to lead revenue growth across our AI-driven news, data, and analytics platform serving the U.S. Congress and the broader government affairs ecosystem.
This is a pivotal moment in Legis1's trajectory, and this role sits at the center of it. As Advertising Sales Executive, you will be a key revenue driver originating, structuring, and closing integrated media partnerships with organizations that need to reach the government affairs community.
This is a quota-carrying, senior individual contributor role responsible for building and scaling advertising revenue across Legis1's portfolio. The mandate is clear: source high-value clients, design compelling media programs, and close deals that deliver measurable results for advertisers and meaningful revenue for Legis1.
The role requires a full-cycle seller with strong prospecting discipline, experience navigating complex B2B environments, and the ability to translate client objectives into multi-channel, measurable media programs spanning digital, content, events, and data-driven offerings.
Key Responsibilities
- Source, qualify, and close net-new advertising and sponsorship revenue
- Build and manage a multi-quarter pipeline with clear stage definitions, forecasting rigor, and conversion discipline
- Consistently meet or exceed individual revenue targets
Solution Development
- Design integrated media programs aligned to client KPIs (awareness, lead generation, policy influence, market positioning)
- Develop pricing, inventory allocation, and performance expectations
Client & Agency Engagement
- Sell directly to senior stakeholders (CMOs, Heads of Public Affairs, Government Relations, Brand, Growth)
- Engage with media agencies and buying groups where relevant
- Lead all commercial negotiations, contract structuring, and deal closure
Execution Alignment
- Coordinate with internal marketing, product, and editorial teams to ensure campaign delivery
- Maintain accountability for client outcomes and reporting integrity
- Drive renewals, upsells, and cross-sells across the portfolio
Market Development
- Identify high-value verticals (e.g., government affairs, healthcare, life sciences, advocacy organizations, professional services)
- Help with initial launch of AllCiv platform and targeting of user base and advertisers
- Represent the portfolio at industry events, conferences, and client meetings
- Provide feedback on product, packaging, and go-to-market strategy
Required Experience & Qualifications
Sales Profile
- 510+ years of direct advertising sales experience (B2B focus preferred)
- Demonstrated success in closing complex, multi-channel media deals
- Track record of quota attainment and revenue growth
Domain Exposure | Experience selling into one or more of the following:
- Government affairs / public policy ecosystem
- Pharmaceutical, healthcare, life sciences, or regulated industries
- Financial services
Capabilities
- Strong prospecting and pipeline generation discipline ("hunter" profile)
- Ability to construct and sell strategic media programs, not just placements
- Advanced negotiation and deal structuring skills
- Experience with:
- Sponsored content
- Email/newsletter advertising
- Relationships
- Existing network across advertisers, agencies, or industry stakeholders is strongly preferred
Tools & Execution
- Proficiency with CRM systems (e.g., Salesforce) and sales reporting
- Ability to manage forecasting, pipeline hygiene, and sales analytics
- Strong written and verbal communication; capable of producing executive-level proposals
Logistics
- Ability to work on-site in North Bethesda, MD
- Willingness to travel periodically for client meetings and industry events
Compensation and Benefits
- Legis1 provides paid comprehensive health insurance with dental and vision, 401(k) with company matching, and generous paid time off.
- Base salary $85,000 $115,000 per year, plus uncapped commissions based on performance
- Opportunities for professional growth and advancement within a growing portfolio.
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