Community Relations & Business Development Representative

Job Description

Job Description

Benefits:

• Bonus based on performance

Community Relations & Business Development RepresentativeFirstLight Home Care – Parkway

Location: Sacramento County to start

Type: Full-Time Preferred (Part-Time Considered)

Compensation: $25 + Performance Bonuses

About FirstLight Home Care

FirstLight Home Care provides premium in-home care that helps older adults remain safe, independent, and comfortable in their own homes. We pride ourselves on exceptional caregivers, responsive communication, and building lasting relationships throughout the communities we serve.

We're looking for an outgoing, relationship-driven professional who enjoys networking, educating others, and making meaningful community connections.

This is not a desk job.

You'll spend most of your time in the community building relationships that generate referrals and private-pay clients.

Position Summary

The Community Relations & Business Development Representative is responsible for developing referral partnerships and increasing awareness of FirstLight Home Care throughout Sacramento and Solano Counties.

Success in this role is measured by relationships built, referral sources activated, community visibility, and ultimately private-pay client growth.

ResponsibilitiesBusiness Development

• Develop new referral partnerships

• Meet with hospitals

• Skilled nursing facilities

• Assisted living communities

• Independent living communities

• Rehabilitation centers

• Hospice agencies

• Home Health agencies

• Physicians

• Concierge medical practices

• Senior placement agencies

• Estate planning attorneys

• Financial planners

• Senior centers

• Churches

• Community organizations

Community Outreach

Attend:

• Health fairs 
• Senior expos 
• Farmers markets 
• Chamber events 
• Networking mixers 
• Community resource fairs 
• Educational seminars 

Relationship Management

Maintain ongoing communication with referral partners through:

• Weekly visits 
• Phone calls 
• Email follow-up 
• Lunch-and-learns 
• Caregiver appreciation events 
• Educational presentations 

Marketing

• Deliver marketing materials 
• Maintain referral database/CRM 
• Track leads 
• Track conversions 
• Coordinate community events 
• Identify new marketing opportunities 

Reporting

Weekly reports including:

• Referral visits completed 
• New contacts added 
• Follow-up appointments 
• Referrals received 
• Referrals converted 
• Community events attended 
• Next week's goals 

QualificationsPreferred experience in:

• Home Care 
• Home Health 
• Hospice 
• Healthcare Sales 
• Senior Living 
• Community Outreach 
• Medical Sales 

Excellent communication skills

Professional appearance

Self-motivated

Comfortable speaking in front of groups

Reliable transportation

Valid driver's license

Ability to work independently

CRM experience preferred

Success Metrics (KPIs)Weekly

• 20–25 in-person referral visits 
• 10 new referral contacts 
• 10 follow-up meetings 
• 2 community events 
• 5 lunch-and-learns or educational meetings scheduled 

Monthly

• 80–100 referral visits 
• 30+ new referral relationships 
• 15–20 qualified private-pay inquiries 
• 6–10 new private-pay assessments scheduled 
• 3–5 new private-pay clients started 

Flexible work from home options available.