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Travel Performance Manager

Virtual Vocations Inc

Owning the full paid performance portfolio for B2B Travel, the remote Travel Performance Manager will drive net-new business sign-ups and enhance first-time booking conversion across various paid channels, focusing on strategy, execution, and measurement. Key responsibilities Manage the strategy, execution, and measurement of the paid performance portfolio across search, social, programmatic, CTV, audio, and emerging channels Drive acquisition efficiency, focusing on product-line ROAS and LTV:CAC metrics, while improving sign-up-to-first-booking conversion rates Lead creative testing and channel expansion initiatives, utilizing AI tools to optimize workflows and reporting Required qualifications 7-10 years of performance marketing experience with a proven track record in driving efficient acquisition metrics Hands-on experience managing a full paid portfolio, including search, social, and programmatic channels, with familiarity in emerging channels Strong creative instincts with the ability to evaluate and iterate on creative strategies Proficiency in measurement concepts such as attribution and incrementality, along with functional knowledge of SQL or BI tools B2B SaaS experience preferred, particularly in Travel, T&E, or high-velocity B2B environments

Vacancy posted 4 days ago
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