Marketing and Communications Specialist

Who We Are and What We Do

Save The Bay’s mission is to protect and restore the Bay for people and wildlife. We are the only regional organization that integrates political advocacy, wetland restoration, and education to shape a healthy and resilient region. We are a team of passionate, creative, strategic and collaborative people, dedicated to the urgent work of building Bay Area resilience and hope in the face of the escalating impacts of climate change.

Over two decades, Save The Bay has become a Bay Area leader in the science and practice of habitat restoration, focused on tidal marsh transition zone habitat at landscape-scale for recovery of endangered species, and for ecosystem resilience in the face of climate change. We enlist thousands of volunteers annually to restore the shoreline and educate Bay Area students to be the next generation of Bay stewards through hands-on experiential education and online learning.

Position Summary

The Marketing & Communications Specialist advances Save The Bay's mission by developing the stories, messaging, and campaigns that connect the organization's programs to the people who need to hear about them – volunteers, donors, event attendees, petition signers, and dedicated community members. This role is central to growing Save The Bay's constituency and building the support-to-donor pipeline.

The right candidate brings a strong visual eye, a clear narrative voice, and comfort working across multiple platforms and tools – from social media and Asana to CMS and CRM systems. This position reports to the Director of Communications.

Essential Duties and Responsibilities

Storytelling, Narrative, & Communications – 40%

• Implement the marketing and communications strategy, developing stories and campaigns that support program impact, fundraising, and audience engagement
• Collaborate across teams to identify stories and develop communications that convey impact, mobilize supporters, and deepen engagement
• Write, edit, and review content across digital and print media including blog posts, newsletters, email appeals, and advocacy materials. Partner with the Communications Coordinator on social content and cross-channel production
• Build and manage email communications, audience segmentation, and cultivation journeys across supporter groups — subscribers, volunteers, event attendees, and donors
• Manage the editorial calendar balancing engagement with list health and maintaining alignment with the overall communications plan
• Protect and apply brand standards across all content and platforms, maintaining consistent voice, tone, and visual identity

Constituency Growth & Audience Development – 40%

• Execute, analyze and refine constituency growth campaigns and strategies to grow Save The Bay’s email list, supporter base, and donor pipeline
• Support the execution of paid acquisition campaigns (Meta ads, list buys, petition-based acquisition) and help track performance against cost-per-acquisition and engagement benchmarks
• Maintain acquisition dashboard tracking subscriber growth, engagement rates, and donor conversion by source
• Identify and pursue cross-promotion opportunities with allied organizations, outdoor recreation groups, and community partners to expand reach
• Manage influencer relationships and activations in coordination with external partners

Events – 10%

• Project-manage Save The Bay’s communications-driven programs and events — including Climate Conversations and Bay Trail community events
• Provide on-site support during Save The Bay events, assisting with logistics and capturing communications content
• Support communications for organization-wide events led by other teams, collaborating with the Coordinator on email campaigns, event materials, and social content

Workflow & Operations – 10%

• Manage the day-to-day communications workflow, ensuring projects stay on track and deadlines are met
• Support internal training and onboarding for staff on digital tools and best practices, including email marketing platforms, Pardot, and content management systems

Other duties as assigned.

Qualifications and Experience

Experience

• 3-5 years of experience in communications, digital marketing, or content strategy
• Experience supporting email list or digital audience growth through a combination of organic and paid channels
• Experience with email marketing strategy, including segmentation, automation, and performance optimization
• A bachelor’s degree in communications, marketing, journalism, or a related field is preferred but not required. Equivalent work experience will be considered

Key Skills & Competencies

• Strong writing, editing, and storytelling skills with the ability to craft compelling narratives for diverse audiences across email, web, and campaign formats
• Proficiency with email marketing platforms (Pardot or similar marketing automation tools) and CRM systems (Salesforce experience a plus)
• Working knowledge of HTML and CSS, particularly as applied to email templates and web content with ability to review, troubleshoot, and refine layouts
• A strong visual eye and brand instinct, evaluating design, tone, and visual consistency across materials and giving clear feedback to the Coordinator and external designers
• Experience with digital advertising (Meta Ads Manager, Google Ads) for audience acquisition.
• Working knowledge of website content management (WordPress), SEO fundamentals, and web analytics (Google Analytics)
• Comfort with data: able to read analytics dashboards, track KPIs, and use performance data to inform decisions

Leadership & Interpersonal Skills

• Collaborative and proactive approach, with the ability to work across departments, manage competing priorities, and move work forward without waiting to be asked
• Strong project management skills, able to manage multiple workstreams, coordinate across teams, and meet deadlines. Experience with Asana or similar tools preferred
• A commitment to equity, inclusion, and respectful communication in all aspects of work

Other Requirements

• Passion for environmental protection, outdoor recreation, or community-based advocacy
• Willingness to work occasional evenings or weekends for events as needed
• Clean background check

Position Logistics

Location: Our work is performed mostly remotely with periodic in-person staff and team meetings in our office based in Oakland, CA, and our various restoration sites around the San Francisco Bay Area. Employees must reside in California / Bay Area.

Compensation and Benefits

This is a regular, full-time, non-exempt position. Starting wage for this position is $38.34 per hour and is not subject to negotiation. We provide annual cost-of-living increase each January 1, and additional 3 percent increases at service mileposts of 3 years in the position, 5 years, 10 years and subsequent 5-year intervals. To maintain internal pay equity, we do not utilize individual merit increases. We offer an excellent benefit package including medical, dental, vision, acupuncture/chiropractic, and life insurance; 12 paid vacation days per year to start, 13-14 paid holidays and 12 days of sick leave per calendar year; 403(b) retirement plan; stipend for working remotely and funds for home office workstation equipment and furniture.

How To Apply : This position is open until filled. To apply, please email a cover letter and resume to View email address on click.appcast.io. Please make sure to include the position title – Marketing & Communications Specialist – in the subject line. In the body of the email, please share where you found this job listing.

Hiring Timeline (This is our ideal timeline, but it may be subject to changes):

• The priority deadline for applications is September 25, 2026
• We will review resumes and conduct interviews on a rolling basis
• Finalists will be invited to submit three references
• We would like to make an offer to a candidate by Mid-October and have the candidate start in November 3.

COVID-19 Policy: All new hires must be fully vaccinated prior to their start of employment unless they are pre-qualified by HR for exemption.

Work Environment: We welcome people of all cultural backgrounds, gender expression and sexual orientation to apply and thrive with our growing team. Save The Bay is an equal opportunity employer that strives to recruit a diverse workforce and provide an equitable, and inclusive workplace for all.

DEI Statement: Committed to attracting and retaining a diverse staff, Save The Bay will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working environments that are inclusive, equitable and welcoming.

Our Leadership Philosophy: At Save the Bay, we take a person-centered approach to leadership. As leaders, we strive to embody our organizational core values and create a work environment that fosters belonging, authenticity, accountability, and care.

Diversity, Equity & Inclusion (DEI) – Progress and Commitment

Save The Bay has been reckoning with our positionality within a predominantly white-led environmental movement, evolving our workplace practices and our program approaches. Most of our DEI efforts began and continue to be fueled by employee leaders, who have informed and continue to influence our internal practices and investments, mission-driven programs and community partnerships. Staff and board input helped create our organizational core values that guide Save The Bay’s leadership philosophy and operations and our Strategic Plan.

We are working to build more respectful and inclusive working environments and have updated our hiring practices to advance inclusiveness and reduce bias. We have implemented new compensation practices to support greater transparency, equity and competitiveness, and established a Living Wage floor. We adopted a new performance management system designed to provide structured, supportive, and regular opportunities for conversation and feedback between supervisors and their direct reports. We have taken steps to expand investment in professional development for all staff, tailored to individual needs with supervisor support.

Our programming embraces community-driven efforts that seek to reduce the impacts of climate change in our region, and we work to expand funding and support for frontline communities on the Bay shoreline. We offer affinity-based volunteer programs led by staff who share those identities and are designed to invite a broad range of participants to share in the work of habitat restoration. We strive to be accountable and effective allies with indigenous peoples and environmental justice advocates.

We continue to commit time and resources to advance DEI efforts and work toward more equitable outcomes. We seek candidates who will help us advance this work, understanding that it demands compassion, resilience, patience, and endurance, along with a willingness to learn and grow alongside others.