Product Operations Manager - PICO Store

Product Operations Manager - PICO Store

Location: San Jose

Team: Product ops

Employment Type: Regular

Job Code: A151289

Responsibilities

About the Team PICO, ByteDance's XR brand, is on a mission to build the most immersive and content-rich extended reality platform in the world. We are seeking a driven and commercially minded Product Operations Manager to own and grow our Entertainment vertical across streaming video, sports, and music. This is a pivotal role within our PICO Store Operations team, with a focused remit on the Content distribution responsible for defining and executing apps and content traffic strategy across PICO eco services channels that will define how users discover, engage with, and consume content on the platform. You will work at the intersection of content, technology, and platform strategy, you will collaborate closely with Product, Data, Business Development and Developer teams to continuously refine discovery mechanisms, improve conversion efficiency, and scale global distribution capabilities ultimately shaping a more engaging, personalized, and scalable XR content ecosystem. The PICO Store Operations team oversees the global lifecycle of apps and games across both established and emerging VR scenarios. Our mission is to help users discover high-quality content effortlessly, ensuring they find consistent value through diverse and meaningful platform experiences. The team identifies growth opportunities in high-frequency, high-retention usage scenarios. By managing the full content lifecyclefrom onboarding and distribution to sustained engagementthe team continuously enhances platform value while supporting a healthy and thriving developer ecosystem.

Responsibilities - Own content distribution for the PICO Store: Define and execute apps & content traffic strategy across PICO eco service channels(Feed, Store, Browser, Push, etc.), including the optimization of homepage layout and featured sections. Enhance app discoverability and user reach across both China and global markets through data-driven logic. Refine store displays based on user behavior data and platform goals.

Campaigns & Social Engagement: Design and launch high-impact campaigns to drive user engagement and retention, such as online multiplayer events, limited-time challenges, and user-generated content (UGC) programs. Support Discord initiatives, including community challenges and social events, to foster a vibrant developer-user ecosystem. Leverage social features to strengthen user interaction and platform stickiness.

Testing & Data Optimization: Partner with Product teams to suggest and test new store features or tools. Synchronize with Content and Developer teams on how we distribute and promote new apps. Collaborate with Data teams to support analytics frameworks, reporting dashboards, and experimentation pipelines.

Drive cross-functional collaboration: Partner closely with Product, Content Operations, Developer Operations, Legal, and Data teams to ensure the effective execution of platform initiatives and new feature rollouts.

Qualifications

Minimum Qualifications - Education: Bachelor's degree or higher - Professional Experience: 5+ years of experience in App Store Operations, Advertising Traffic Strategy, Organic Traffic Strategies, Content Operations, or related roles within the technology or media industry. - Growth & Distribution Expertise: Proven track record in traffic distribution strategy, placement management, A/B testing, and analyzing user behavior to drive measurable operational improvements. - Full-Lifecycle Content Operations: Proven track record of managing the full content lifecycle for games, apps, or video platformsfrom developer onboarding and global launches to post-release updates and long-term retention. This includes leading strategic curation, optimizing metadata and creative assets for discoverability, and managing title-specific campaigns to drive sustained user engagement and platform impact. - Collaboration & Execution: Expertise in global project management and cross-functional leadership, adept at synchronizing with EMEA and APAC teams to drive success in dynamic, fast-evolving environments.

Preferred Qualifications - Industry Experience: Prior experience in app distribution platforms, content distribution, or gaming platforms is highly preferred. - Community Engagement: Hands-on experience with Discord community operations, including organizing online events, challenges, or developer-user engagement initiatives.

Job Information

For Pay TransparencyCompensation Description (Annually) The base salary range for this position in the selected city is $93600 - $220400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

About Pico Founded in April 2015, Pico is a VR company committed to developing immersive and interactive VR experiences for people around the world. Pico also provides tailor-made solutions for our enterprise clients in the fields of education and healthcare.

Why Join ByteDance Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day. As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at