Marketing Operations Specialist

Marketing Operations SpecialistAt Badger, we're on a journey to create a healthier world through cultivating good with each product we make. To help support that mission, we're seeking a Marketing Operations Specialist to support the planning, coordination, and execution of wholesale and retail marketing initiatives that help bring our products and values to more people. This role partners closely with Marketing, Sales, Product Development, retailers, distributors, and brokers to support product launches, retail programs, customer marketing opportunities, trade shows, and international initiatives. The ideal candidate is highly organized, collaborative, and values-driven, with a passion for building strong retail partnerships, supporting customer growth, and helping a growing purpose-driven company expand its impact.The Marketing Operations Specialist supports the Badger mission by serving as the central point of coordination for wholesale, retail, tradeshow, and cross-functional marketing initiatives. This role manages the flow of work across the department and helps with the execution of retail programs, product launches, tradeshows, major brand initiatives, and emerging international marketing efforts.Essential Responsibilities:Marketing Operations CoordinationManage Wrike for wholesale, retail, international, tradeshow, and other cross-functional marketing initiativesMonitor all incoming marketing requests and ensure proper routing and executionCoordinate cross-functionally to build timelines for product launches, campaigns, and retail marketing programsTraffic assets across teams and external partnersEnsure deliverables are clearly scoped, assigned, communicated and delivered on timeIdentify and resolve bottlenecks quickly, with the assistance of the team leaderCoordinate planning, logistics, and follow-up for sales and marketing team meetings throughout the year.Wholesale and Retail Marketing CoordinationAid with the development and execution of wholesale and retail marketing initiativesCoordinate retailer-specific programs, promotional campaigns, and product launchesPartner with Sales to assist customer marketing opportunities and account-specific initiativesCoordinate development and distribution of marketing assets for retailers, distributors, and brokersEnsure brand and campaign consistency across wholesale, retail, and in-store marketing programsBackup analysis of retail and wholesale marketing program effectivenessTradeshow & Event ManagementLead marketing coordination of major tradeshows, including Expo WestManage timelines, deliverables, and vendor coordination for eventsEnsure all booth assets, materials, and messaging are prepared and deliveredCoordinate cross-functional inputs including product, creative, and sales team needsHelp with on-site execution and post-event follow-upInternational Marketing CoordinationAssist with development and execution of international marketing initiativesCoordinate international marketing assets, timelines, and partner needsEnsure consistency of brand and messaging across international channelsAssist in developing international marketing support processes, asset management systems, and communication standards.Provide weekly updates to Director of Marketing on all active initiativesMaintain a safe and healthy environment at Badger by reporting any issues or injuries immediately and participating in all safety training.Other duties as assigned.Pay starting at $65,000; salary is commensurate to experience.