Director, Brand Partnerships

Director, Brand Partnerships

The Director of Brand Partnerships plays a key role in driving revenue growth for People Inc. by supporting and shaping existing and new business development efforts within the Travel, Finance, and Luxury categories. This individual collaborates closely with Sales Marketing, Brand Marketing, and other Sales Directors and works under the guidance of the VP of Brand Partnerships to create compelling, high‑quality advertising proposals and presentations. The candidate is responsible for the full sales cycle from prospecting to closing to execution in collaboration with internal stakeholders. The ideal candidate is proactive, strategic, and results‑driven—capable of contributing innovative ideas, managing outreach, and confidently pursuing new business opportunities. Expertise in travel/finance category preferred.

Hybrid Work Schedule

This position is hybrid: the employee will work in the New York City office three days a week and may work remotely up to two days per week.

Key Responsibilities

• Revenue Growth & Sales Strategy
  • Develop and execute strategies and tactics to achieve and exceed sales goals.
  • Drive revenue by securing new business and expanding existing client relationships.
  • Negotiate accounts to maximize revenue for People Inc.
  • Lead the development and execution of multi‑magazine programs, ensuring clear communication throughout the sales cycle.
  • Articulate the value and role of magazines in today’s media landscape.
• New Business Development
  • Identify, prospect, and close new business opportunities.
  • Conduct thorough research to inform outreach and sales strategies.
  • Prepare for sales calls by analyzing client activity, media plans, and competitive landscape.
  • Initiate and lead in‑person and virtual client meetings as appropriate.
• Proposal Development & Collaboration
  • Partner with internal teams to create innovative, persuasive, and comprehensive proposals and presentations.
  • Contribute ideas that align with client objectives and People Inc.’s offerings.
  • Collaborate with Digital counterparts to develop effective solutions.
• Market & Performance Management
  • Monitor the competitive landscape and grow market share within key accounts and categories.
  • Track performance against revenue targets and maintain accurate short‑ and long‑term forecasts.
  • Communicate forecast changes proactively and develop plans to address potential gaps.
• Asset Expertise
  • Build and maintain deep knowledge of People Inc.’s portfolio of assets to effectively position offerings in the market.

Team & Contributions

The Travel Luxury vertical sales team is responsible for growth and new business development across the iconic people Inc portfolio of brands. The role will work with Direct‑to‑Consumer advertisers on building and selling strategic campaigns while providing first‑class service to ensure success.

Accountabilities & Results:

• 80% – Meet or exceed budgeted revenue goals on assigned accounts by developing new business and growing existing business.
• 20% – Positively impact revenue growth on Digital accounts within the Travel, Finance, and Auto verticals.
• Initiate, develop, expand, and close multi‑brand programs, keeping all informed on the status during the sales process.
• Accurately estimate business with short‑ and long‑term forecasts to management and proactively communicate any fluctuations while developing mitigation plans.
• Perform any additional duties as assigned.

Qualifications and Requirements

• Education: Bachelor’s degree in Business Administration, Advertising, Marketing, or equivalent training and/or experience.
• Experience: 5+ years of advertising sales experience.
• Knowledge & Skills:
  • Knowledge of Salesforce.
  • Outstanding verbal and written communication skills.
  • Ability to sell to all levels at the client and agency partners.
  • Collaborate and work well in a team environment.
  • Great organizational skills.
  • Ability to initiate and sell marketing programs based upon insights gained from client/agency.
  • Strong negotiation skills.
• Travel: Approximately 10% required.

EEO Statement

People Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. The Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing View email address on click.appcast.io. People Inc. participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, visit

Pay Range

New York: $145,000.00 – $170,000.00. The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary based on location, experience, and performance.

Benefits

• Medical, dental, vision, and prescription drug coverage.
• Unlimited paid time off (PTO).
• Adoption or surrogate assistance.
• Donation matching.
• Tuition reimbursement.
• Basic life insurance.
• Basic accidental death and dismemberment.
• Supplemental life insurance.
• Supplemental accident insurance.
• Commuter benefits.
• Short‑term and long‑term disability.
• Health savings and flexible spending accounts.
• Family care benefits.
• 401(k) savings plan with company match.
• 10–12 paid holidays annually.
• Generous paid parental leave (birthing and non‑birthing parents).
• Pet insurance, accident, critical, and hospital indemnity health insurance coverage.
• Life and disability insurance.