Senior Marketing, Communications & Outreach Specialist

Job Description

HARBORVIEW MEDICAL CENTER’S BEHAVIORAL HEALTH INSTITUTE has an outstanding opportunity for a SENIOR MARKETING, COMMUNICATIONS & OUTREACH SPECIALIST

WORK SCHEDULE

100% FTE

Weekdays

100% Remote – Onsite or in person as business needs dictate

DEPARTMENT DESCRIPTION

The Harborview Behavioral Health Institute (BHI) is a program of Harborview Medical Center that is dedicated to advancing innovation, research and clinical practice in community behavioral health. The BHI Pillars of Clinical Services, Training, Policy and Workforce Development, and Research and Program Evaluation are focused on innovative practices that improve access to effective behavioral health care. The BHI is led and staffed by Harborview Medical Center clinical staff and faculty from the UW Medicine Department of Psychiatry and Behavioral Sciences

POSITION HIGHLIGHTS

The Senior Marketing, Communications & Outreach Specialist provides leadership for execution of marketing, communications, and outreach functions for the King County Crisis Training Academy (KC-CTA) and the broader Behavioral Health Institute (BHI) Training, Workforce, and Policy Innovation Center portfolio. This position is responsible for managing communications systems, workflows, and digital platforms that support outreach, engagement, and dissemination of information across multiple initiatives.

PRIMARY JOB RESPONSIBILITIES

• Plan and execute marketing, communications, and outreach activities for the King County Crisis Training Academy (KC-CTA) and other Behavioral Health Institute (BHI) and related initiatives in collaboration with leadership

• Develop, edit, and manage communications and outreach materials for trainings, conferences, webinars, and workforce initiatives

• Manage content across digital platforms (email, webpages, outreach materials), ensuring consistent messaging, tone, branding, and accessibility

• Coordinate outreach efforts to drive participation and engagement across behavioral health and social service systems

• Maintain and update webpages using Content Management System tools (e.g., WordPress), ensuring accuracy and alignment with institutional branding guidelines

• Manage Learning Management Software content, including course updates, announcements, and learner experience; develop asynchronous materials using authoring tools (e.g., Articulate Rise 360)

• Collaborate with project staff and subject matter experts to produce, format, and maintain training and educational content

• Manage email campaigns (e.g., Mailchimp), including list management, scheduling, and performance tracking; develop targeted communications for diverse audiences

• Coordinate production, organization, and publication of video and multimedia content (e.g., YouTube, Vimeo), ensuring accessibility standards (captioning, transcripts) and quality

• Design and administer surveys and evaluation tools (e.g., REDCap) and analyze engagement metrics

• Prepare reports, summaries, and briefing materials on communications, outreach, and participation outcomes for leadership and stakeholders

REQUIREMENTS

• Bachelor’s degree in communications, marketing, public health, behavioral health, education, or a related field; or an equivalent combination of education and experience

• Minimum of five (5) years of experience in marketing, communications, digital content, outreach, or related roles.

• Experience managing and executing communications and outreach activities across multiple platforms (e.g., email, web, LMS, social media, and video).

• Experience managing email marketing platforms such as Mailchimp, including campaign development, audience segmentation, and performance tracking.

• Experience managing and maintaining webpages using content management systems such as WordPress.

• Experience managing or maintaining learning management systems (LMS) and/or developing digital learning content.

• Experience coordinating and managing video content workflows, including editing, uploading, and maintaining content across platforms such as Vimeo or YouTube.

• Experience coordinating production of captions and transcripts to meet accessibility standards.

• Experience developing or managing surveys and evaluation tools using platforms such as REDCap or similar systems.

• Strong written and verbal communication skills, including the ability to communicate clearly and professionally with diverse internal and external stakeholders.

• Demonstrated ability to work independently, prioritize competing demands, and exercise professional judgment in managing communications workflows and deadlines.

• Demonstrated ability to manage multiple concurrent projects while maintaining accuracy, organization, and attention to detail.

• Demonstrated ability to apply trauma-informed and culturally responsive practices across communications and outreach efforts.

• Equivalent experience may substitute for degree requirement

ABOUT HARBORVIEW MEDICAL CENTER

As the region's only Level I Trauma and verified burn center, Harborview Medical Center is a comprehensive healthcare facility owned by King County and operated by UW Medicine. It is dedicated to providing specialized care for a broad spectrum of patients from throughout the Pacific Northwest, including the most vulnerable residents of King County. It provides exemplary patient care in leading-edge centers of emphasis, including emergency medicine, trauma and burn care, neurosciences, ophthalmology, vascular surgery, HIV/AIDS, rehabilitation, mental health and substance abuse care.

Harborview employees are committed to the vital role the institution plays in the immediate community, as well as the entire Northwest region.

Challenge. Collaboration. Compassion. (

ABOUT UW MEDICINE – WHERE YOUR IMPACT GOES FURTHER

UW Medicine is Washington’s only health system that includes a top-rated medical school and an internationally recognized research center. UW Medicine’s mission is to improve the health of the public by advancing medical knowledge, providing outstanding primary and specialty care to the people of the region, and preparing tomorrow’s physicians, scientists and other health professionals.

All across UW Medicine, our employees collaborate to perform the highest quality work with integrity and compassion and to create a respectful, welcoming environment where every patient, family, student and colleague is valued and honored. Nearly 29,000 healthcare professionals, researchers, and educators work in the UW Medicine family of organizations that includes: Harborview Medical Center, UW Medical Center - Montlake, UW Medical Center - Northwest, Valley Medical Center, UW Medicine Primary Care, UW Physicians, UW School of Medicine, and Airlift Northwest.

Become part of our team. ( Join our mission to make life healthier for everyone in our community.

Compensation, Benefits and Position Details

Pay Range Minimum:

$69,720.00 annual

Pay Range Maximum:

$100,008.00 annual

Other Compensation:

Benefits:

For information about benefits for this position, visit

Shift:

First Shift (United States of America)

Temporary or Regular?

This is a regular position

FTE (Full-Time Equivalent):

100.00%

Union/Bargaining Unit:

Not Applicable

About the UW

Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world.

UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty.

Our Commitment

The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81 ( .

To request disability accommodation in the application process, contact the Disability Services Office at View phone number on click.appcast.io or View email address on click.appcast.io .

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law ( .

University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.