Senior Marketing analyst

We are looking for a **Senior Marketing Analyst.**

**Your main tasks will be:**

Designing the upper-level logic for marketing budget management: rules and models for allocating budget across products and traffic sources, validating the approach and preparing it for automation.

Developing and validating Early LTV metrics/models to support intra-week performance marketing and budget allocation decisions.

Building analytical frameworks and tools for performance diagnostics: identifying drivers of changes, growth opportunities and anomalies across products, channels and campaigns.

Participating in the development of an internal AI-based analytics tool for performance analysis, root-cause detection and opportunity discovery.

Providing analytical support for the unified BI layer where needed: metric definitions, data validation and selected analytical use cases.

**We expect from you:**

Experience with **A/B testing;**

Strong SQL skills: ability to independently work with large datasets, build complex analytical queries, and validate data quality.

Strong knowledge of mathematical statistics and experimentation; ability to design validation/backtesting methodology and correctly interpret results.

Strong understanding of performance marketing economics and metrics: LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution.

Ability to build decision-making models and translate analytical findings into clear business rules/recommendations.

Strong spreadsheet skills (Google Sheets / Excel).

Experience with BI tools (e.g. Superset, Tableau, Power BI).

English level B2+.

**Strong advantage:**

- Python for data analysis/modeling;

- experience with forecasting, optimization or budget allocation models;

- experience with Early LTV / predictive LTV;

- experience building automated analytical products or AI/LLM-based analytics tools