Associate Director, Brand Marketing Ops

Associate Director of Brand Marketing Operations

The Associate Director of Brand Marketing Operations serves as the operational leader responsible for enabling the efficient, high-quality delivery of all brand and marketing initiatives. Reporting to the Senior Director of Brand Marketing, this role owns the systems, workflows, and resource planning that power the organization's creative and campaign execution engine. This leader ensures that marketing work is delivered on time, on strategy, and at the highest standard by optimizing processes, aligning cross-functional partners, and managing team capacity. This role is primarily operational and execution-focused, with accountability for throughput, efficiency, and delivery excellence rather than creative direction or enterprise strategy.

Scope of job:

• Leads marketing operations function
• Manages team of up to 4 (design + project coordination)
• Oversee end-to-end campaign and creative workflows
• Partners with:
  • Creative
  • E-Commerce
  • Product
  • External agencies

Success Measures:

• On-time delivery of campaigns and assets
• Resource utilization and team productivity
• Stakeholder satisfaction
• Process efficiency improvements

Key Responsibilities:

• Workflow & Operations Leadership
  • Own the intake, prioritization, and routing of all marketing requests
  • Establish clear workflows, SLAs, and accountability structures
  • Ensure visibility into all active and upcoming workstreams
• Project & Production Management
  • Lead end-to-end execution of campaigns and creative production
  • Manage timelines, dependencies, approvals, and delivery
• Cross-Functional Alignment
  • Serve as central coordination point across marketing, product, digital, and agencies
  • Ensure clarity of roles, timelines, and deliverables across stakeholders
• Resource & Capacity Planning
  • Forecast workload and balance team capacity
  • Identify risks and proactively resolve bottlenecks
• Systems & Process Optimization
  • Own and optimize project management tools (e.g., Airtable)
  • Build scalable, repeatable operating processes
• Team Leadership
  • Lead and develop a small team of marketing operations and creative support staff
  • Provide coaching, prioritization clarity, and obstacle removal

Leadership Competencies:

• Process Management
  • Consistently designs efficient workflows and eliminates inefficiencies
  • Implements structured, scalable systems for execution excellence
• Organizing
  • Effectively prioritizes multiple projects, resources, and deadlines
  • Aligns team capacity with business needs
• Drive for Results
  • Ensures timely and high-quality delivery of all outputs
  • Maintains accountability across stakeholders and teams
• Managing and Measuring Work
  • Establishes clear metrics, tracking systems, and reporting cadence
  • Monitors progress and adjust plans to meet objectives
• Interpersonal Savvy
  • Builds strong cross-functional relationships
  • Navigates competing priorities and stakeholder expectations effectively

Required Skills/Abilities:

• Experience managing workflows in high-volume marketing environments
• Demonstrated success leading cross-functional initiatives aligning diverse stakeholders toward shared outcomes
• Exceptional project management & organizational savvy
• Proven ability to manage multiple concurrent projects, stakeholders, and deadlines.
• Expertise in operations and systems optimization
• Proficiency with project management platforms (Airtable strongly preferred).
• People leadership skills, with a track record of managing, developing, and empowering team members.
• Excellent written and verbal communication skills, with the ability to distill complexity into clear, actionable direction.
• A proactive, solutions-oriented mindset and the ability to remain calm, organized, and decisive under pressure.
• Strong attention to details and an uncompromising commitment to quality and brand standards.
• Proficiency in creative and production processes, workflows, and terminology, ability to collaborate with art directors, designers, and creative directors.

Education, Experience, and/or Certifications:

• 7+ years in marketing operations, creative operations, or project management
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Certifications: Project management certification (e.g., PMP, CAPM) preferred but not required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up-to 30 pounds at times.
• Must be able to see, hear, and listen, to effectively communicate.
• Travel requires up to 40% of the time.