Marketing Data Scientist Vice President - Consumer Bank

Job Description

Are you a data scientist who thrives at the intersection of advanced analytics, business strategy, and measurable impact? At JPMorganChase, we believe the best insights don't just inform decisions — they transform them. Join a team where your work directly shapes how one of the world's largest financial institutions acquires and retains customers, and where your career can grow alongside the impact you create.

As a Data Scientist Lead at JPMorganChase within Consumer & Community Banking Data & Analytics, you will sit at the engine that powers Chase with insights — driving strategy and innovation for Consumer Bank marketing campaigns. You will lead analytics that quantify the effectiveness of marketing investments, optimize multimillion-dollar spend decisions, and influence future campaign strategy through rigorous statistical and business-focused evaluation. This role offers significant learning, collaboration, and mobility opportunities for career development and future growth.

Job responsibilities

• Lead business- and finance-facing evaluation of customer acquisition quality and portfolio investment optimization, partnering closely with finance stakeholders to translate data into actionable strategy
• Design and execute geo-based incrementality test reads to support a robust and extensive incrementality testing framework
• Develop, maintain, and evaluate present value models to support deposit marketing investment decisions and ROI-based portfolio optimization
• Consult on experimental design and data collection strategies, collaborating with stakeholders and cross-functional data and analytics teams to develop innovative analytical approaches
• Interpret and present analytical results, findings, and recommendations to senior management and business partners with clarity and precision
• Provide leadership and mentorship to junior data scientists across the Consumer Bank Marketing Analytics organization, fostering a culture of rigor and continuous learning
• Participate in innovation projects to advance the team's analytical capabilities and drive adoption of more sophisticated methodologies
• Maintain a rigorous controls environment to ensure the accuracy, integrity, and timeliness of analytical outputs
• Collaborate with data professionals across Consumer Bank Marketing Analytics and Test Design teams, championing an inclusive and high-performing team environment

Required qualifications, capabilities, and skills

• Formal training or certification on data science concepts and 5+ years applied experience
• Bachelor's and Master's degree in a quantitative discipline such as Data Science, Analytics, Mathematics, Statistics, Physics, Engineering, Economics, Finance, or a related field
• 5+ years of experience applying statistical methods to real-world business problems
• 5+ years of hands-on experience with SQL and at least one analytical programming language, such as Python or R
• Experience in finance to support budgeting, forecasting, and ROI and cost-benefit evaluation for business initiatives
• Hands-on experience with A/B and incrementality testing methodologies, including experimental design, statistical significance evaluation, and translating test results into business recommendations
• Demonstrated experience using AI-assisted development tools such as GitHub Copilot, Claude Code, or similar AI coding assistants to accelerate analysis and code development
• Experience with data visualization techniques for analysis and executive-level presentation
• Superior written and verbal communication skills, with demonstrated ability to present complex findings concisely and effectively to all levels of management and cross-functional partners

Preferred qualifications, capabilities, and skills

• Experience in marketing analytics, with a focus on consumer banking, deposits, or financial services
• Proficiency with Tableau or comparable business intelligence and visualization platforms
• Demonstrated ability to operate independently on unstructured problems, applying a growth mindset and intellectual curiosity to drive innovation
• Strong organizational skills with the ability to manage and prioritize multiple workstreams simultaneously
• Proven ability to build trusted relationships with senior stakeholders and translate business goals into analytical frameworks

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.