Paid Social Trafficking Manager
$38 per hourTemporary
Kforce's client in Clearwater, FL is seeking an experienced Paid Social Trafficking Manager to develop, execute, optimize, and manage high-performing paid social campaigns. This role requires deep expertise in paid social strategy, campaign execution, budget management, performance analytics, and optimization. Responsibiliities:
- Develop and execute paid social strategies, including audience targeting, first-party audience segmentation, campaign objectives, optimization goals, creative strategy, and placement strategy
- Manage campaigns primarily within Meta Ads Manager, with additional responsibilities across LinkedIn, TikTok, X, Reddit, and other emerging platforms
- Manage and optimize campaign budgets to maximize performance and ensure effective allocation of media spend
- Create, analyze, and review campaign performance reporting
- Translate campaign results, performance trends, and optimization opportunities into clear, actionable insights for internal stakeholders
- Monitor campaign performance and develop optimization strategies using advanced data and analytical methodologies
- Continually evaluate campaign effectiveness and implement recommendations to improve performance
- Develop and implement best-in-class digital media practices, including the use of AI and automation to improve campaign execution, analysis, and optimization
- Evaluate new platforms, technologies, targeting capabilities, and growth opportunities
- Monitor competitive activity, platform developments, and broader digital media trends
- Develop strategic points of view and recommendations based on emerging paid social opportunities
- Contribute to senior leadership communications related to digital marketing strategies, performance, and initiatives
- Build and maintain productive relationships with advertising platforms, technology partners, and other media vendors
- Bachelor's degree in Marketing, Communications, Advertising, or a related discipline
- 3-5 years of hands-on paid social experience, including direct management of $5M+ in annual media spend
- Extensive experience managing campaigns within Meta platforms, including Facebook and Instagram
- Working experience with additional paid social platforms such as LinkedIn, TikTok, X, and Reddit
- Strong presentation and communication skills, including the ability to communicate campaign performance, insights, and optimization strategies to senior-level stakeholders
- Strong analytical skills with the ability to translate performance data into actionable recommendations
- Highly organized, self-directed, and exceptionally detail-oriented
- Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment
- Strong understanding of digital media trends, audience targeting, performance measurement, and campaign optimization
Vacancy posted 4 days ago
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