Director of Sales and Marketing | La Posada de Santa Fe

Job Description

Job Description

Discover the unique charm and character of La Posada de Santa Fe, A Tribute Portfolio Resort & Spa. Located on six acres steps from the historic Plaza, our Southwestern-style hotel is the only full-service resort in downtown Santa Fe. Resort guests enjoy easy access to Santa Fe landmarks like the New Mexico History Museum and Canyon Road art galleries.

As Director of Sales & Marketing, you will serve as a key member of the hotel’s executive leadership team, developing and executing the property’s sales and marketing strategy while leading a talented commercial team. We are looking for a leader who is equally comfortable analyzing market performance, developing strategy, coaching a sales team, and personally engaging with key customers and community partners.

At Crescent Hotels & Resorts, we are a team of hospitality professionals deeply connected to and proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be part of something great. We will encourage you to bring your true self to work every day, celebrate you, and cheer you on as you shine bright throughout your career journey. Whether through our health & wellness programs, best-in-class learning and development, or travel discounts that “feed your inner explorer,” we work hard to create and deliver what YOU need.

We are ready for you to start your journey with us, where You Belong. We Care. Shine Bright.

• Highly competitive salary 

• Operational incentive plan eligibility

• An exceptional benefits plan for eligible Associates and family members

• 401(k) matching program for eligible Associates

• Flexible scheduling to help you focus on what is important to you

• Discounts at Crescent-managed properties throughout North America for you and your family.

Own the Commercial Strategy: Develop and execute a comprehensive sales and marketing strategy designed to maximize revenue, market share, and profitability across key business segments.

Lead and Inspire: Build, coach, and develop a high-performing sales team while creating a culture of accountability, collaboration, urgency, and results.

Understand the Market: Leverage competitive intelligence, market trends, customer insights, and performance data to identify new opportunities and position the La Posada Santa Fe for continued growth.

Build Strategic Relationships: Develop and strengthen relationships with key corporate accounts, meeting planners, associations, government organizations, travel partners, and community stakeholders throughout the Santa Fe region.

Drive Results: Maintain a disciplined approach to prospecting, account development, conversion, forecasting, and sales execution while ensuring the team remains focused on the hotel's highest-value opportunities.

Make an Impact: Serve as an influential member of the hotel’s executive leadership team, partnering closely with Operations, Revenue Management, Crescent leadership, and Marriott resources to achieve the property’s business objectives.

• Develop and execute the hotel’s annual Sales & Marketing Plan in alignment with overall business objectives, revenue strategy, and market conditions.

• Lead the solicitation efforts of the sales team while overseeing rate, date, and space commitments for group business.

• Establish clear sales goals, performance expectations, and accountabilities for the commercial team.

• Recruit, hire, train, coach, and develop sales professionals while providing ongoing feedback and performance management.

• Conduct regular sales meetings, account reviews, strategy sessions, and performance discussions to ensure the team remains focused on revenue-generating activities.

• Analyze market trends, competitive performance, demand generators, customer behavior, and business intelligence to identify opportunities and adjust strategies accordingly.

• Partner closely with Revenue Management to optimize pricing, segmentation, business mix, need dates, and overall revenue opportunities.

• Develop strategies to grow corporate, group, association, government, and other relevant market segments.

• Maintain active involvement with key accounts and personally participate in customer presentations, site visits, entertainment, industry events, and business development activities.

• Develop persuasive sales presentations and proposals for prospective customers and strategic accounts.

• Oversee preparation and analysis of sales forecasts

REQUIRED SKILLS/ABILITIES:

• A minimum of 3 years of experience as a Director of Sales & Marketing or senior hotel sales leader within a full-service hotel is required .
• Strong knowledge of group and corporate sales, with demonstrated success developing and growing key accounts is required.
• Marriott brand experience is strongly preferred.
• Santa Fe market experience is strongly preferred.
• Experience with large, full-service hotels and significant group/meeting business is highly preferred.
• Proven experience leading sales strategy and delivering measurable revenue results in a competitive hotel market.
• Experience leading, coaching, and developing a high-performing hotel sales team.
• Strong business acumen with the ability to understand forecasts, market data, competitive intelligence, revenue strategy, and hotel financial performance.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Ability to develop strategy while remaining actively engaged in sales execution and customer relationships.