Marketing Lead - New Branch

Marketing Lead For New Branch Marketing

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Marketing Lead for New Branch Marketing, you will be responsible for supporting the marketing strategy and leading the execution supporting PNC's new branches, including the company's aggressive $1.5B and 200 branch expansion plan through 2029. The successful candidate will help develop a multi-channel strategy to build community awareness, while driving consideration of PNC in newer markets. You will collaborate closely with stakeholders in marketing, distribution, sales and product to deliver an exceptional customer experience.

What you'll do:

• Marketing ownership of the New Branch program
• Supports the development and leads the execution of customer-centric strategic marketing plans based on business priorities to build awareness of PNC in new communities and increase consideration among prospective customers, with an eye for efficiency. This may include promotional cash offers, branch merchandising, direct mail, outdoor advertising, digital, radio, sales enablement.
• Manage the New Branch marketing budget, ensuring all operating activities are optimized and delivered within the established framework.
• Manage the test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize the marketing approach.
• Measure past campaign performance/core KPIs and leverage data insights and competitive trends to create an interconnected strategy.
• Deliver creative excellence through end-to-end creative development, from creative brief to execution by collaborating with agency partners, marketing colleagues, legal and compliance, sales and distribution.
• Serve as subject matter expert on target audience behaviors, understanding how to translate value proposition into messaging that resonates with the desired audience to drive household growth.
• Drive a customer-focused culture, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.
• Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.