Senior Portfolio Associate - Hybrid

We are seeking a highly motivated Senior Portfolio Associate to join our team, specializing in neurovascular medical devices for ischemic and hemorrhagic stroke. In this role, you will be responsible for driving the development and execution of strategic initiatives from concept through commercialization, including product innovation in thrombectomy, access, and embolization solutions. You will work closely with cross-functional teams—including R&D, marketing, sales, and regulatory affairs—to ensure successful launches and maximize market adoption of these life-saving neurovascular products. Additionally, you will partner with other senior team members on various product lines as needed to support broader business objectives.

What you will do:

Competitive and Customer Insights:

• Gather and collate competitive information to drive insights.
• Anticipate customer and patient needs to create a superior value proposition.
• Leverage key opinion leaders to obtain insights.
• Optimize the value proposition by understanding customers.
• Utilize market research and third-party data to identify key industry trends.
• Combines historical and current data to optimize market research.
• Combine historical and current data to enhance market research.
• Predict sales trends and research key forecasting factors.

Portfolio Development:

• Collaborate cross-departmentally to lead the new product development (NPD) process.
• Build financial business case model to support NDP funding and ROI.
• Deliver business objectives, marketing objectives, and lead the discovery process for pre-commercialization plans.
• Maximize NPD and launch planning by leveraging core competencies and strategic assets.
• Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.).

Marketing strategy, plan, and analysis:

• Authors key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Translate the marketing plan to specific marketing activities to carry out the plan.
• Understand the costs of acquiring new customers vs. retaining current customers.
• Target customers based on total market potential and opportunity.
• Evaluate potential sources of new volume and financial trade-offs within and outside current customer segments.

Brand Management:

• Collaborate with downstream marketing for execution a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy.
• Develop and communicate a value proposition.
• Work with regions and downstream marketing to create a pricing strategy consistent with the Marketing Strategy and positioning.
• Define performance criteria used for evaluating business trends and activities.

Leadership:

• Adhere to organizational protocols, practices and procedures for gathering competitive information.
• Hold self and others accountable to deliver high quality results with passion, energy, and drive to meet business priorities.

What you will need:

Required:

• Bachelor’s degree required.
• 2+ years of work experience required.

Preferred:

• MBA preferred.
• 2+ years medical device or marketing/sales experience preferred.
• Excellent presentation and interpersonal communications skills.

United States of America Pay Ranges:

• US30 : $90,400 - $144,200 USD Annual

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