Associate Director Omnichannel Analytics Enablement Strategy

About the Department Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our "test and learn" mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results. We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? Position The Associate Omnichannel Analytics Enablement Strategy Director will be responsible for establishing and leading the strategy for an enterprise web and campaign analytics measurement framework and the enablement of product analytics tools like Adobe Customer Journey Analytics. They will be accountable for building an integrated enterprise, event-driven digital data taxonomy that will be leveraged by multiple internal and external partners to accomplish actionable insights, dashboard automation, next best action, experimentation, personalization, and journey orchestration opportunities. Relationships The Associate Omnichannel Analytics Enablement Strategy Director sits within the Omnichannel intelligence team, part of the broader Customer Engagement & Channel Experience function. This role will report directly into the Director of Omnichannel Intelligence. This is a high-visibility, cross-functional role and will collaborate closely with brand, marketing operations, IT, legal, reporting analysts and external vendors on tagging enablement activities to deliver best in class data-driven, dynamic customer experiences at scale. Essential Functions Omnichannel CX Data Strategy Leadership: Lead the execution and continuous optimization of an enterprise‑grade CX Product Analytics data strategy across HCP and patient experiences. Ensure the strategy is tightly aligned to organizational priorities, key business questions, and personalization objectives to drive informed, data‑led decision‑making. Own the end‑to‑end CX data ecosystem including data acquisition, architecture, governance, processing, and activation—to enable scalable insights and consistent customer engagement. Proactively evolve the data strategy to incorporate emerging business needs, technologies, and analytics capabilities, ensuring long‑term relevance and impact. Analytics Solution Design & Strategic Enablement: Lead cross‑functional web and campaign tracking initiatives, translating business objectives into scalable product analytics solution designs and implementation roadmaps. Develop strategic analytics plans that align with enterprise priorities and stakeholder key business questions (KBQs), proactively identifying measurement and activation approaches that drive tangible outcomes—such as increased CRM enrollment, enhanced content engagement, and improved conversion across digital and offline touchpoints. Ensure solutions are outcome‑focused, technically sound, and optimized to support sustained performance measurement and optimization. Stakeholder Discovery & Alignment: Facilitate collaborative stakeholder workshops to surface and prioritize key business questions, aligning cross‑functional perspectives into clear, outcome‑driven analytics requirements. Translate business needs into well‑defined technical inputs for analytics and engineering teams, ensuring analytics solutions are purpose‑built to enable meaningful measurement, insight generation, and optimization across digital experiences. Omnichannel Campaign Taxonomy & Enablement: Lead the development and governance of a standardized omnichannel campaign taxonomy and self‑service tracking request capability to ensure consistent, high‑quality data capture across promotional channels. Act as product owner for the solution, driving adoption and disciplined use across internal teams and external partners through structured onboarding, enablement, and ongoing review cycles. Continuously refine taxonomy and tracking standards to strengthen data integrity and unlock scalable, actionable insights that power optimization, measurement, and decision‑making across the organization. Analytics Socialization & Democratization: Design, operationalize, and sustain scalable solution validation playbooks and dashboards that enable consistent, confident data consumption across stakeholders and analysts. Drive organizational fluency in solution design and analytics best practices, accelerating the translation of data into actionable insights and optimization strategies. Ensure reporting standards and validation frameworks actively reinforce data trust, usability, and decision impact. Host cadenced product analytics office hours to democratize the solution and address key business questions to drive adoption of the product analytics solution. Cross‑Functional Product Analytics Enablement: Partner closely with IT engineering teams and analytics subject‑matter experts to co‑design and deliver a robust omnichannel product analytics data foundation. Establish and enforce data quality, integrity, and validation standards to ensure trusted, decision‑ready insights. Lead the development of an end‑to‑end governance framework that guides the build, evolution, and sustainment of a scalable product analytics ecosystem across the full customer journey—integrating promotional sales and marketing exposure data, channel flighting, digital engagement and conversion signals, audience tokenization, and measurable offline impact. Data Usability & Transparency Enablement: Establish and maintain enterprise‑grade data usability artefacts, including a comprehensive business and analytics lexicon and solution design references that clearly define data elements, attributes, and relationships. Ensure these assets are easily accessible, trusted, and continuously refreshed to reflect the evolving data ecosystem. Create intuitive visual data maps that illustrate cross‑platform data flows and technology interdependencies, enabling stakeholders to confidently interpret insights, accelerate adoption, and support scalable, data‑driven decision‑making. Analytics Validation & Solution Integrity: Lead ongoing landscape assessments to ensure the integrity, reliability, and completeness of website and campaign analytics solutions. Oversee systematic data validation, tagging audits, and platform‑level monitoring and alerting to proactively identify risks, anomalies, and degradation in measurement. Ensure analytics implementations remain trusted, enterprise‑ready, and fit‑for‑purpose to support accurate performance assessment and optimization decisions. Continuous Education & Capability Advancement: Champion a continuous education strategy that builds omnichannel analytics capability and agentic AI future‑ready skills across the team. Proactively monitor industry trends, emerging technologies, and best practices, translating external learning into targeted upskilling, thought leadership, and practical application within the omnichannel data strategy. This role identifies and sponsors high‑impact learning and innovation initiatives—ensuring new approaches are deliberately tested, operationalized, and scaled to improve business performance, customer experience outcomes, and operational efficiency. By focusing team effort on high‑value learning and application, this strategy accelerates organizational maturity while sustaining a competitive edge. Privacy‑by‑Design & Regulatory Compliance: Partner proactively with Legal, Privacy, and Compliance teams to embed privacy‑by‑design principles across all analytics and measurement solutions. Ensure tracking strategies, consent frameworks, and data collection practices remain continuously aligned with evolving data privacy and cookie consent regulations inclusive of internal governance standards. Provide strategic guidance to balance compliant data capture with meaningful measurement, safeguarding customer trust while enabling responsible insights and activation. Physical Requirements 0-10% overnight travel required. Qualifications Bachelor’s degree in Computer Science, Information Technology, Engineering or equivalent required. Master’s degree preferred. 8+ years of experience leading an analytics operations and digital data enablement program with an emphasis on campaign and web data management & strategy. 4+ years of experience with building and directing multiple agile development teams. Knowledge of Snowflake and cloud-based infrastructure for developing ETL processes. Proficiency with omnichannel analytics and reporting tools, such as Tableau, Google Analytics, Adobe Customer Journey Analytics, Crossix DIFA, etc. Advanced analytics and digital data acumen required, with a preferred background in omnichannel reporting and analysis. Experience developing tracking solutions for native/mobile applications. Experience developing campaign taxonomy and implementing self‑service campaign tracking solutions. Proven success in executing strategy through expert understanding of market and industry, and insights. Ability to adapt to evolving priorities while managing competing priorities. Experience working with products to aid optimal site user experience including Adobe suite (AEM, Target, Experience Platform, Customer Journey Analytics, Launch, Real Time CDP, Journey Optimizer, Campaign), SEO, and dynamic modularized content delivery. Experience with automated testing strategies, build pipelines, and deployment systems. Experience with enterprise web content management systems such as AEM and embedding extensible tracking solution at template and component level. Obsessive about user experience and accessibility. Experience mentoring and managing a team of analytics SMEs inclusive of taxonomists, engineers, and QA technologists working to deliver an exceptional experience. Experience managing technical vendors and outsourced providers. Ability to manage multiple projects in a fast‑paced environment. Highly collaborative with strong communication skills (verbal and written) and intellectual curiosity. Possesses high emotional intelligence, positive attitude, and the ability to influence without authority. Excellent analytics skills with the ability to gather, analyze and interpret data to support decision making. Understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers preferred. Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up. Compensation & Benefits The base compensation range for this position is $152,000 to $228,300. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long‑term incentive compensation and or company vehicles depending on the position's level or other company factors. Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex‑able vacation policy, and parental leave policy. Equal Opportunity Employer We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. #J-18808-Ljbffr