Shopper Marketing Manager

The Shopper Marketing Manager is responsible for developing and executing strategic retail shopper marketing strategies and programs that drive revenue and brand performance for MaryRuth’s in retailers across the US. This role partners closely with Sales, Marketing, and Operations teams across channels to create an integrated retail marketing calendar that includes retailer-specific programs, in-store activations, and promotions that support existing business as well as new item launches. The Shopper Marketing Manager is the primary point of coordination between teams and external partners, collaborating company-wide to build alignment of retail programs with overall brand strategy and company financial goals. This is a full-time, salaried, exempt, remote position. PST hours are preferred but not required. The compensation range for this role is $115,000 to $135,000 USD/year. Responsibilities Work closely with eCommerce and Retail Sales teams as well as the multichannel Marketing team to develop best-in-class trade/shopper marketing strategies and integrated retail marketing calendars; lead cross-functional communication to support trade/shopper initiatives nationwide. Build shopper marketing campaign strategies that strengthen brand relevance and presence by translating brand initiatives into shopper platforms through relevant campaigns and diverse tools and tactics. Create and execute retailer-specific programming; develop and present marketing and promotion-focused retailer presentations to generate retailer support and achieve superior execution of in-store programs. Work directly with retail partners to develop promotional programs, loyalty card promotions, and CPG app-based platforms (e.g. Ibotta, Instacart, etc.); liaise with relevant outside agencies for ongoing promotional campaigns. Manage and monitor budget, return on investment (ROI), and coupon and redemption activity/promotional discounting programs for all trade/shopper marketing initiatives. Plan and manage a calendar of nationwide trade shows, maintaining a positive brand presence throughout the year. Work with Brand and Marketing teams to develop and produce promotional and collateral materials for in-store and trade show usage and assist the Brand team with product launch plans and brand education for Sales teams and distribution partners. Identify and develop necessary tools for visibility, including point of sale, racks, shelving, and other assets to increase brand presence and market share and improve the in-store customer experience. Research and maintain a strong understanding of the latest trends in successful trade/shopper marketing and proactively drive the Marketing team toward new and innovative solutions for retail. Contribute to the continuous improvement of vendor selection to ensure maximum returns on investment into retail marketing promotions and activities. Guide the preparation of marketing activity reports and summaries and present to Executive Leadership and other stakeholders. Facilitate all marketing requests from the Retail team, serving as the department SME for marketing support. Other responsibilities as assigned. Travel (15-20%) may be required on an as-needed basis with advance notice provided to the employee. Qualifications Relevant 4-year degree in Marketing, Business, Business Administration, etc. (or equivalent experience). 3-5 years of relevant experience in shopper marketing with a heavy focus on natural channel business is required along with demonstrated success in executing marketplace programs. Highly proficient in relevant data analytics, including intermediate to advanced proficiency in Excel and AI tools, and able to build and present successful sales decks and presentations in PowerPoint. Strong understanding of retail sales and business drivers along the ability to translate this data into well-supported recommendations for retailer programs. Comfort working both independently and collaboratively in a fast-paced, remote environment, maintaining excellent organization and communication. Prior management experience strongly preferred. Desire and ability to learn more about all aspects of the VMS (vitamin, mineral, supplement) category. Proven ability to lead multiple diverse, simultaneous projects with challenging goals and objectives. Innovation-focused mindset; able to take initiative to find ways to drive growth. Physical Requirements Must be able to exert up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body. This role involves sitting most of the time but may also involve moving for brief periods of time. Benefits Summary Competitive compensation, commensurate with experience. Paid sick time. Paid holidays. Flexible paid time off. Paid volunteer time off. Medical, vision, and dental insurance. Flexible Spending Account - FSA. Company matched (4%) 401k. Eligibility for discretionary bonus. Employee and immediate-family discounts on all products (upon 60 & 90 days of employment). The Culture at MaryRuth's We are a fast-growing startup with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are a health-conscious company with a focus on creating vegan and organic vitamins and supplements for everyone. We believe our work benefits from the diverse perspectives of our employees. As such, MaryRuth's celebrates inclusion and is committed to equal opportunity employment. MaryRuth’s is committed to the principles of equal employment opportunity. We provide employment opportunities without regard to age, race (including traits historically associated with race, such as hair texture and protective hairstyles), color, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, pregnancy (including childbirth, lactation, and related medical conditions), physical or mental disability, genetic information, marital or civil union status, veteran or military status, status as a victim of domestic violence, sexual assault, or trafficking, or any other characteristic protected by applicable federal, state, or local law. This commitment applies to all aspects of the employment relationship, including recruiting, hiring, placement, training, promotion, compensation, and termination. Where applicable, MaryRuth’s complies with local employment and labor laws in the jurisdictions in which it operates. MaryRuth's is also committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to participate in the job application or interview process, please email View email address on click.appcast.io #J-18808-Ljbffr MaryRuth's