Market Researcher

Market Research Manager

Required Skills & Experience- 3+ years of work experience in related field, analytical advertising research - Familiarity with Nielsen Media Research metrics and related media research tools (NPower, NNTV, Ad Intel, Pathmatics) - Hands on experience pulling data from reporting systems and syndicated platforms. - Demonstrates a strong analytical ability, attention to detail, critical thinking, and a proactive problem-solving approach - Experience creating visual presentations of data, and comfortable discussing findings and insights. - Excellent written and verbal communication skills and the ability to work well with a team - Experience confidently communicating trends and findings internally, determining whether trends and findings appear reasonable, recognize anomalies or inconsistencies, and form opinions based on data interpretation. - Experience with stakeholder management, interacting with internal stakeholders, attending stakeholder meetings when needed. - Must be proficient in Excel, PowerPoint and Word - Experience with Power BI, or other data visualization tools is a plus - Ability to thrive and multi-task in a fast-paced environment - A strong interest in the media and entertainment industry Degree in Communications, Media Studies, Statistics, Marketing or other relevant discipline preferred

Job Description Insight Global is looking for a Market Research Manager to join the Advertising Sales' Research Enablement team for a leader in the media industry. You will play a role in demonstrating to advertisers that Disney's brands and platforms are the premiere places to reach and engage consumers while growing their brands. This position is ideal for someone eager to leverage their developed analytical and data skills while gaining valuable exposure to the advertising industry at a major media company. If you have a keen eye for detail, have experience with Nielsen Media Research tools and/or advertiser spending metrics, thrive in a collaborative environment, embrace new challenges, and are excited about using data to tell compelling stories, Disney Ad Sales Research may be a valuable steppingstone in your career.

In this role, you will work closely with the Senior Manager and other senior team members to gather, analyze, and report on advertiser spend trends and marketplace data. As part of the team, you'll stay up-to-date on industry developments, collaborate with various departments, and contribute to impactful research that informs strategic decisions. Additionally, you may help maintain content performance estimates across Disney's portfolio and help communicate key insights to various stakeholders across the business.

Responsibilities: - Construct Media Spend and Other Analyses: Use research tools and resources to help analyze media-wide advertiser spend trends. Provide detailed data and insights to internal teams. Run, format, and analyze Nielsen based marketplace and network performance data when necessary. - Data Organization & Report Preparation: Run and organize data for advertiser spend reports and market intelligence materials. Summarize insights and ensure clarity in documents shared with stakeholders. - Collaborate on Research Projects: Work with DAS research counterparts to support the creation of research materials that highlight Disney's unique strengths and value to advertisers. Support Ad Sales Performance Estimates: Help maintain ad sales performance estimates within Disney's ad platform by regularly updating and ensuring the accuracy of the data.