Ecommerce Manager

ABOUT US


Friendly work environment, amazing clients, and great opportunity for professional growth! At Crescent Foods, we pride ourselves in being the first company to offer such a wide variety of quality Halal Chicken, Beef, Lamb, and turkey products in premium packaging sold to markets nationwide. We pride ourselves in raising and processing the chickens and cattle in humane conditions, while ensuring that the entire farm-to- fork philosophy adheres to the strictest ethical guidelines. We believe we are answerable to our loyal customers, our vendors, and our employees, all of whom make us successful. We are dedicated to our mission to provide healthy meals to families across the nation. We might be pioneers in the industry, but our story has just begun. Please visit our website to learn more about our organization.

ABOUT THE ROLE


The E-commerce Manager is responsible for overseeing and managing the company's online sales and presence. This role involves developing strategies to drive online traffic, improve conversion rates, and enhance the overall customer experience. The E-commerce Manager works closely with marketing, logistics, and IT teams to ensure smooth operations and growth of the e-commerce platform. This position typically works traditional hours, but occasional evenings, weekends, and holidays maybe required to successfully meet customers' needs.

IN THIS ROLE, YOU WILL HAVE THE OPPORTUNITY TO:

• Monitor daily order flow and ensure orders are cleared through the system. Interact with logistics, finance, customer service and marketing as needed to resolve issues
• Partners primarily with merchandising, marketing team to develop a weekly promotional strategy and customer experience
• Help provide daily recommendations based on analytics for underperforming campaigns to help increase sales and conversion and pivot plan when necessary, on a daily basis
• Provides weekly performance analytics of promotions to leadership, merchandising partners, and digital experience managers
• Provides ongoing recommendations of site experience based on analysis of competitor experiences in the market for the category
• Should be up to date on what's best in class and how do we compare as well as what's working and not within the experience for the category on site
• Lead effort to drive organic growth plans and activity
• Takes an active role in the inventory procurement process; inventory in-stock rate and forecast accuracy.
• Launch, manage, and optimize all eCommerce platforms, including but not limited to, Shopify, Walmart, Amazon, Doordash and Costco
• Take a process and metric-driven view of the big picture and drive to the specific actions for various activities which will increase traffic and sales
• Continue to evolve eCommerce processes and procedures to ensure all aspects of operations are scalable and the highest automation possible
• Determine the best way to accomplish campaigns; either from within eCommerce team or via marketing services based on urgency and resource loading. Be willing and able to execute or delegate
• Review eCommerce merchandising and other User Experience and make recommendations for improvement and develop plans to implement
• Bring with you a deep understanding and usage of analytics tools available (Google, etc.) to gauge the effectiveness and efficiency of overall marketing & eCommerce merchandising activity. Recommend and implement program changes based on that understanding
• Engage marketing program and develop promotional ideas to grow affiliate-driven revenue through link-driven traffic. Assess ways to grow the affiliate marketing program to maximize ROI
• Utilize graphic design tools including adobe illustrator, adobe photoshop, and canva to create supplemental content for ecommerce platforms including but not limited to promotional banners, mock product flat lays, and general marketing collateral
• Communicate with third-party platform representatives bi-weekly to ensure the site and product performance is up to and exceeding expectations
• Manage E-commerce content. Proofread new product content and assure it is loaded into the Store platform with proper image size, tags, attributes, etc. in a timely manner aligned with product launch plans. Content optimization for product descriptions to increase SEO performance across platforms
• Coordinate with Digital Media Manager and third-party DigAd companies for better DigAd and SEO results within Google Analytics
• Compile data for monthly analytics to gain actionable insights for the coming months
• Perform related duties as assigned or as the situation dictates year-round

TO BE SUCCESSFUL IN THIS ROLE, YOU WILL NEED:

• Ability to collect and analyze data, problem solve and make decisions in a timely manner
• Ability to effectively present information and respond to questions
• Excellent oral and written communication skills
• Excellent leadership and interpersonal skills
• Advanced knowledge of MS Office (Excel, Word, and PowerPoint)
• Advanced knowledge in eCommerce platforms & Digital Media; Shopify tool management and reporting
• Ability to work effectively in a team environment

EDUCATION / EXPERIENCE REQUIREMENTS:

• BS or BA in related area or equivalent experience
• 3+ years of related experience in a role
• Manufacturing experience preferred
• Food industry experience preferred

PHYSICAL AND ENVIRONMENTAL REQUIREMENTS


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is performed mostly in a back-office warehouse setting; hand-eye coordination is necessary to operate computers and various pieces of office and logistics equipment. While performing the duties of this job, the employee frequently is required to stand and talk or hear; use hands and fingers to handle, feel, or operate objects, tools, or controls and reach with hands and arms. The employee is occasionally required to walk; sit; climb or balance; stoop, kneel, crouch, or crawl; and smell. The employee must be able to occasionally lift and/or move up to 35 pounds. PPE required while in manufacturing areas. Specific vision abilities required by this job include close vision and the ability to adjust focus.

It is Crescent Foods' policy to seek and employ qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, religion, national origin, age, sexual orientation or disability. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Note:

The statements above are intended to describe the general nature and level of work being performed by people assigned to the job. They are not construed to be an exhaustive list of responsibilities, duties and skills required of personnel in the job. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.