Senior Director, Content & Social
$210k - $260kFanatics Betting & Gaming
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. We're hiring a Senior Director, Content & Social to build and run the organization responsible for winning mindshare. This leader owns the full portfolio: original content production, creator partnerships, community/discourse channels (X, Discord, Reddit), and the paid amplification layer that supports all of it. What You'll Own Strategy & Measurement Own the scoreboard: connect content/social performance (reach, non-follower reach, engagement) to unaided awareness and be fluent enough in both content and commercial metrics to defend that investment Build and maintain competitive benchmarking (share of voice, response time, engagement on comparable content) against the fastest-moving players in our space Manage a mix of FTEs and agency partners - know when to build in-house vs. buy. Build the business case for incremental investment (staff, production, paid media, talent) using content and commercial metrics side by side. You should be as comfortable defending a budget ask to a CFO-minded stakeholder as you are giving creative notes Manage an annual portfolio across production, talent, paid boosting, and staffing Content Engine Scale original content output with a defined static/video mix) without sacrificing quality or brand distinctiveness Build repeatable, sustained formats (not one-offs) grounded in customer psychology and use our core differentiators as recurring proof points where applicable Creator & Talent Run a volume-based creator program alongside our signature talent partnerships, sourcing and vetting creators for fit, risk, and commercial upside Own the function end to end: briefs, approvals, agency management, and roster development Real-Time & Competitive Response Build and run the real-time response playbook across platforms Build a programmatic publishing + paid amplification engine triggered by performance thresholds What You'll Bring 10+ years in social/content leadership, ideally with direct experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category (streaming news, culture media, or a "newsroom-speed" digital brand). A track record of building or scaling a content/social org from a small existing team into a larger, structured operation Fluency in both content metrics (reach, engagement, non-follower reach, share of voice) and commercial outcomes (handle, awareness, LTV) and the ability to translate between the two for executive audiences Fluency in X, Discord, and reddit as discourse platforms Experience managing creator programs at volume (sourcing, vetting, negotiating, briefing) rather than one-off influencer campaigns Comfort operating in regulated/compliance-heavy content environments (gaming, finance, alcohol, or similar) is a strong plus A point of view on sports + cultural discourse sufficient to hire and direct a team that can operate credibly in both dimensions Direct people management experience - this role builds and leads a team of 10+ across FTEs and agency/contractor partners. Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process. For information about our benefits, please visit Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit Salary Range
$210,000 — $260,000 USD
By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy. Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here .- ...We are seeking a Senior Director to lead a major corporate client business through a consumer and cultural lens. This leader... ...across agency divisions, including Brand Partnerships, Content, Events, Talent and Social Impact, to bring forward integrated ideas and...SeniorContentFull timeImmediate start
The Lede Company
New York, NY1 day ago $1,000 per month
...Job Title: Senior Director, Individual Giving Organization: Comic Relief US Location: Hybrid/... ...programs that address poverty, equity, and social justice in the U.S. and around the... ...values are expressed in our communications, content and brand expression. #J-18808-Ljbffr...SeniorContentWork experience placementSummer workComic Relief USA
New York, NY2 days ago$120k - $140k
...Social Director The Social Director will be a strategic and creative leader responsible for defining and growing a brand’s presence across... ...strategy into high-performing, culturally relevant social content. This role bridges strategy and execution—shaping the social...ContentFull timeCrispin
New York, NY2 days ago$190k - $240k
Scopely is looking for a Senior Director of Community to join a new AAA unannounced and groundbreaking... ...and retention of the community through content, activations and community-driven... ...and plan for Community Management, Social Media, and Influencers on an exciting,...SeniorContentLocal areaImmediate startRemote workWorldwide$150k - $170k
...We are seeking a highly strategic, trend‑savvy, and hands‑on Social Director to lead and elevate the social media presence. This role will... ..., supporting her fast‑paced, highly creative, and unscripted content style while bringing structure, strategy, and scalability across...ContentShift work- Courier Newsroom seeks a Senior Digital Content & Social Lead to manage Keep Her Wild’s digital presence, blending short-form video production, graphic design, social publishing, and editorial copywriting into cohesive storytelling. The contractor will concept and produce...SeniorContentRemote jobHourly payPart timeFor contractors
- ...Position Overview The Associate Director, Paid Social is a strong strategic contributor with ability... ...Serve as a resource for Managers, Senior Associates and Associates for advice and... ...paid social / native advertising / content marketing programs – in excess of $1mm...ContentFull timeLocal area
Omnicom Media
New York, NY14 hours ago $90k - $215k
...Social Media Director We are seeking a Social Media Director with experience in campaign management, is a vocal and engaged leader on their... ...with client teams to refine and ensure viability Meets with Content and Analytics functional leads to identify opportunities for...ContentWork at officeImmediate start3 days per weekPortland Communications
New York, NY3 days ago$224.72k - $382.03k
..., proactive brand presence across media, social channels, the industry speaking circuit,... ...tools and platforms to scale monitoring, content development, and measurement Required Qualifications... ...topics Established relationships with senior reporters and editors in financial and...SeniorContentFull time- ...Organization: Sixteenth, US Position: Senior Talent Manager Location: LA/NY,... ...Creators to deliver culturally relevant content, achieve deeper audience engagement, and... ...digital marketing, content creation, and the social media landscape. Skilled negotiator with...SeniorContentContract workWork at officeLocal areaRemote workHome officeFlexible hours
Whalar Group
New York, NY1 day ago $175k - $235k
...Notice About the Role IPSY is seeking a Senior Director, Creative to own creative strategy —... ...editorial (blog, collateral) is applied by Content against the voice and tone standards... ...community-driven creative for digital‑ and social‑first formats that authentically...SeniorContentWork at officeRemote workWork from homeShift work2 days per week$121.32k - $194.22k
...Director, Paid Social Company description Zenith is one of Publicis Groupe's largest media agencies... ...have specialist offerings, including content, commerce, multicultural and future-... ...new solutions for clients Keeps senior management apprised of key client opportunities...ContentTemporary workFreelanceFlexible hoursPublicis Health
New York, NY14 hours ago- ...around you. You’ll work closely with the founders and Head of Social to make sure the creator strategy reflects the brand’s voice and... ...performance goals: creator-driven sales/attributed revenue, content volume and usage rights, CAC by tier, community growth Build repeatable...SeniorContentFixed term contractRemote work
- ...Function for themselves and their loved ones. This role will own social channels and community end-to-end, and will partner closely... ...us, and how we grow. You'll lead a small team spanning social, content, and community, and work in close collaboration with creative,...Content
Openkrill
New York, NY2 days ago $95k - $110k
...New York Post is seeking a full-time Director, Paid Social to help lead the paid social strategy... ...for our followers. Reporting to the Senior Director of Social Media, you will... ...that grow audience, engagement, traffic, content reach, and revenue, while aligning with...ContentFull timeCasual workLocal areaFlexible hoursNYP Holdings , Inc.
New York, NY14 hours ago- ...our developer audience and drive engagement across social channels. You’ll craft technically accurate content, collaborate with engineers, and nurture... ...accelerate product adoption. You will report to the Director of Developer Relations and work remotely within the...SeniorContentRemote job
$150k - $160k
...on data-driven strategy for social platforms, actionable growth... ...world-class Social programs. The Director encourages teams to think... ...social / native advertising / content marketing programs - in excess... ...professionalism suitable for senior client leadership, including...ContentLocal areaOmnicom Media
New York, NY3 days ago- Friendly Senior Living in New York seeks a seasoned leader to manage the Social Work Department, overseeing admissions, care planning, and regulatory compliance. This role reports to senior leadership and guides a culture of person-directed care and continuous improvement...Senior
- Horizon Care Center is seeking a qualified Social Work Director to plan, organize, develop, coordinate and direct the Social Work Department and its programs in alignment with federal, state, and local guidelines and accepted practice standards. The role reports to the...SeniorLocal area
- NYC Health + Hospitals Woodhull seeks a senior Social Worker Administrator to oversee behavioral health services. Requires MSW from an accredited school and New York certification, plus at least six years of clinical social work experience including three in healthcare...SeniorWork experience placement
- Tesla is seeking a Social Media Specialist to drive consistent, engaging communication across its social channels, with a focus on X... ...messaging aligned with Tesla’s brand guidelines while supporting content strategy and partnerships. Ideal candidates have 3-6 years in...SeniorContent
- Fieldguide is hiring a Social Media and Content Manager to own our social strategy and content calendar, shaping product releases, thought leadership, and customer stories into short-form content. You’ll collaborate with product and marketing to decide where we show up...SeniorContent
- Born Social in New York City is seeking a Senior Account Manager to lead day-to-day client communications and build... .... You will work with the Account Director to spot opportunities for growth... ...workflows across teams. You’ll review content, report results with the Strategy...SeniorContent
$145k - $160k
...our commitment to rigorous academics, social-emotional learning, deep family and community... ...to the Deputy Chief of Learning, the Senior Director of Learning will lead the design and... ...curiosity and excitement to learn new content and turn mess into success, and the ability...SeniorContentSummer workWork at officeLocal areaRemote workFlexible hours2 days per week- VaynerMedia in New York is seeking a seasoned copywriter to craft high-volume, high-impact content across social and traditional channels. You will ideate rapidly, collaborate with creative and strategy teams, and ensure every piece aligns with the brand voice and client...SeniorContent
- Parloa is seeking a Senior Content Creator, AI & Social to help us create the unexpected. This isn’t a traditional content marketing role. You'll experiment with video, generative AI, storytelling, and formats we haven't thought of yet. Some ideas will be smart, some will...SeniorContent
- Toast Media Group in Brooklyn, NY is seeking a Senior Social Media Strategist for maternity leave coverage on a 3-4 month contract. This is... ...with the creative team to translate insights into engaging content. Start date is September 29, 2026, with a hands-on, fast-paced...SeniorContentContract work
- NewForm is seeking a Senior Content Producer to lead hands-on production of a high-volume stream of short-form social ads, shooting, directing, and shaping our on-site studios. You’ll build and scale the production team, coach junior producers, and design processes to...SeniorContent
$185k - $205k
...success. Fitch Learning is seeking a Senior Director, Head of the Global Institute of Credit... ...proposition through high-quality content, research, events, professional networks... ...that support physical, mental, financial, social and occupational wellbeing....SeniorContentTemporary workApprenticeshipWork at officeImmediate startRemote work3 days per weekFitch Group
New York, NY15 days ago- dentsu in New York is seeking a Senior Strategist to lead social marketing and strategy for a high-visibility outdoor-focused CPG snack brand. You will shape content across owned, earned and paid channels, partnering with clients, creative, media, and agency stakeholders...SeniorContent
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Senior Director, Content & Social. Be the first to apply!
- aba director New York, NY
- ai director New York, NY
- director of credit New York, NY
- early childhood director New York, NY
- director of player personnel New York, NY
- director public affairs New York, NY
- director of public policy New York, NY
- director of implementation New York, NY
- director operational excellence New York, NY
- tour director New York, NY