Business Intelligence Analyst
Mattel
Mobile Business Intelligence Analyst, Mattel Games StudioMattel Games Studios is seeking an experienced Data Analyst, LiveOps to take a key role in driving meaningful insights and providing recommendations to impact our business growth for a portfolio of upcoming games. The role will be supporting our game team and ensuring we are taking a data-driven approach towards success. This role will be responsible for taking projects end-to-end, from extracting data, building dashboards and communicating learnings to the broader team. The ideal candidate has a passion for mobile and free-to-play games, with a strong understanding of core F2P mechanics, monetization systems, and LiveOps strategies.What Your Impact Will Be:Provide best-in-class support and collaborate with the LiveOps team to optimize game performance such as game features, player behavior and economy balancingAnalyze game performance across all stages of the development lifecycle and post launch, turning game data into actionable insights that drive improvements to retention, engagement and monetizationDesign, run and analyze A/B tests to validate hypotheses for new features, in-game events, or promotions in collaboration with the LiveOps and Design teamsBuild and maintain clear, actionable data visualizations and dashboards to track game KPIsHelp establish best practices and build publishing standards for telemetry and data analysisDrive the execution of all analytics initiatives with precision and attention to detailCollaborate with internal and external teams to help implement game telemetry to track game performanceWrite ad-hoc SQL queries to extract and prepare data for dashboard visualizationQualifications4+ Years of experience, preferably in F2P Mobile Gaming or data-driven fieldProficiency in data visualization using tools like Mixpanel, Tableau to create dashboards powering KPI evaluation at both the detail team level and summary executive levelExpert SQL proficiency in BigQuery, MySQL and ability to manage complex data sets efficientlySolid experience with programming in PythonStrong foundation in applied statistics, such as A/B testing to validate and inform recommendationsDemonstrated ability to analyze complex datasets and derive actionable conclusionsExperience with experimentation design, execution, analysis in a LiveOps environmentUnderstanding of data and how it translates to unique player experiencesComprehension of core KPI impact on product performance, especially when it comes to engagement, retention and monetizationExperience with database schema designAbility to effectively communicate findings and recommendations to stakeholders of all levels, presenting insights clearly and conciselyBachelor's or Master's Degree, preferably in Mathematics, Statistics, Business, or a related fieldAdditional InformationDon't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture.We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
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