Digital Marketing Manager

We believe in Excellence, Integrity, Agility, Rigor and Fearlessness. To consistently deliver on our promise of “Better care. Better life”, these five core values form the bedrock of our identity, culture and success. They give us a common purpose and we all collectively understand them, work towards them and live by them every day. 2San is a global diagnostics company who transforms the future of healthcare by delivering innovative home-testing, diagnostic solutions, that empower individuals to take control of their health and wellness, when and where they choose. We’ve grown rapidly into an industry ‘disruptor’ in our own right by championing innovative products and solutions that seek to deliver better care, better life. We advocate for the movement that empowers people to own their own health and make informed decisions about it. As a partner of choice, 2San’s client-base has spans government institutions worldwide, at central and region/state levels, the private healthcare sector, and some of the largest private sector corporations on the global stageWalgreens, Kroger, Amazon, Coles, Woolworths, Boots, SuperDrug, to name but a few. We have ambitious plans for our future and as a valued member of our team, we look to you to share in, and embody, our vision – to make our journey your journey. We’re invested in you and dedicated to fostering a vibrant culture that develops your skills, nurtures your potential, and stimulates your professional growth for a lasting career with us. This position description will not remain static as you will be empowered to map out your own trajectory and showcase your abilities to ensure you reach potential and thrive. ROLE OVERVIEW 2San is looking for a commercially minded Digital Marketing Manager to lead our digital marketing strategy and help launch and scale our growing portfolio of consumer brands. This role will play a key part in bringing two new brands to market , while building the digital channels and marketing engine needed to drive awareness, acquisition, conversion, and long-term growth. The ideal candidate is both strategic and hands-on—someone who can build the plan, execute quickly, analyse performance, and continuously optimize based on what is driving results KEY ACCOUNTABILITIES/RESPONSIBILITIES Own and execute the overall digital marketing strategy across our consumer brands and product portfolio Develop annual and quarterly digital marketing plans aligned with commercial priorities, launches, and revenue goals Translate broader brand strategies into actionable campaigns and channel plans Partner closely with Sales/E-Commerce to ensure marketing supports key retail launches, customer priorities, and growth initiatives New Brand Launches Lead the go-to-market strategy and execution for two new consumer brand launches Build launch plans spanning brand awareness, social, influencer/creator, paid media, DTC, TikTok Shop, PR, and retail support Establish launch KPIs and continuously optimize based on consumer response and performance Ensure consistent brand positioning and messaging across all consumer touchpoints TikTok Shop & Social Commerce Own the marketing strategy of TikTok Shop in the US Develop creator, affiliate, content, promotional, and paid strategies designed to drive sales Identify trends and opportunities quickly and translate them into actionable campaigns Manage agency and external partners where appropriate while maintaining internal ownership of performance DTC & E-commerce Grow our direct-to-consumer channel, with responsibility for traffic, conversion, retention and revenue Develop acquisition and retention strategies across paid social, search, email/SMS, creators and other digital channels. Optimize the customer journey from discovery through purchase and repeat purchase Partner with the broader e-commerce team to ensure alignment across DTC, Amazon, TikTok Shop, and other marketplaces Performance Marketing & Analytics Manage digital marketing budgets with a strong focus on ROI and profitable growth Establish clear KPIs across channels, including CAC, ROAS, conversion, engagement, retention, and revenue Use data to determine where to invest, where to optimize, and where to move quickly Provide regular performance reporting and recommendations to leadership Brand & Content Develop integrated content strategies across paid, owned, earned, and creator channels Partner with internal and external creative resources to produce high-performing digital content Build influencer and creator strategies that increase both brand awareness and conversion Ensure all digital execution remains consistent with each brand’s positioning, voice, and visual identity. KEY SKILLS AND EXPERIENCE 7+ years of experience in digital marketing, growth marketing, e-commerce, or consumer brand marketing Experience launching and scaling consumer brands or products in the US Strong understanding of TikTok, TikTok Shop, DTC, paid social, creator/influencer marketing, and performance marketing Experience managing digital marketing budgets and driving measurable revenue growth Strong analytical mindset with the ability to turn data into clear actions Comfortable operating in a fast-moving, entrepreneurial environment and building programs from the ground up Experience in consumer health, wellness, supplements, beauty, CPG, or retail is strongly preferred Ability to balance brand building with commercial performance. BENEFITS OF WORKING FOR 2SAN 2San offers: Flexibility to pursue your passions and develop your own career pathway. A global and diverse team that brings different backgrounds, cultures, and perspectives to broaden thinking and promote a culture in which everyone can be their authentic selves. Learning and development opportunities to build on your foundations and expand your skill set. Work-life balance and support through wellbeing initiatives and flexible working. Investment in your success; we believe in recognizing and celebrating hard work. A blend of agile, flexible and hybrid work options relating to how, when and where you work. Inspiring office spaces that follow the biophilic design concept to work and collaborate with teams. A Perkbox account gives you 24/7 access to perks, benefits, discounts, wellbeing tools and loads more! #J-18808-Ljbffr 2SAN Inc.