Regional Marketing Manager

Description

As the Regional Marketing Manager, you will be responsible for driving brand awareness, customer acquisition, and revenue growth for Zerorez in 4-5 corporate-owned markets. You will also be a subject matter expert for an assigned marketing category, based on expertise. Providing insight, best practices and expertise on that marketing category for all Zerorez corporate owned locations.

RESPONSIBILITIES

Marketing Planning: 

• Develop and implement comprehensive regional marketing plans that align with Zerorez's overall business objectives.
• Conduct market research to identify customer insights, local market trends, and competitive landscape, using data to inform marketing strategies.

Brand Management:

• Uphold and reinforce the Zerorez brand identity throughout the region, ensuring consistency in messaging, visuals, and customer experience.
• Monitor brand perception and reputation, taking proactive measures to enhance brand image.

Campaign Management:

• Plan, execute, and measure the performance of multi-channel marketing campaigns to generate leads and drive customer acquisition.
• Utilize media channels such as radio, TV, digital marketing, social media, email marketing, direct mail, and local events to reach and engage the target audience effectively.

Budget Management:

• Develop and manage the regional marketing budget, optimizing resource allocation to achieve maximum ROI.
• Track and analyze marketing spend and effectiveness to make data-driven decisions.

Performance Tracking and Reporting:

• Report on and evaluate key performance indicators (KPIs) to measure the success of marketing initiatives.
• Regularly analyze and report on marketing performance, providing insights and recommendations for continuous improvement.

Marketing Channel Expert:

• Be the subject matter expert for a specific marketing channel. Provide insight, advice and expertise for assigned marketing channel efforts for all Zerorez corporate owned locations.
• Partner with other Region Marketing Managers to ensure best practice implementation and knowledge sharing across regions.

Requirements

Qualifications:

• 3+ years of a track record of success in operational marketing
• Bachelor’s degree is preferred, but not required
• Experience in the home services industry or related fields is advantageous.
• Demonstrated success in developing and executing effective marketing strategies.
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in marketing tools, CRM software, and data analytics platforms.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Willingness to travel within the region as needed.