Content Marketing Manager
$132k - $198kMimecast
Content Marketing Manager - hybrid based in Lexington MA or Remote USA
About Mimecast
The work people build is worth protecting and its harder to protect than it used to be. AI agents now move at machine speed with human-level access and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast go big and always demand more of ourselves. We work hard deliver and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back in a community built on respect where everyone is counted. Work Protected.
Overview
Content helps make Mimecasts mission to secure the humans data and AI that modern work depends on resonate in the market. As Content Marketing Manager youll help shape the content strategy and bring it to life across demand generation thought leadership and organic search. This is a foundational hire in a content function being built from the ground up: youll help decide how the content engine works what it prioritizes and how success is measured. Youll work across growth product marketing brand and customer marketing using AI to accelerate the work without compromising human judgment or editorial quality.
What Youll Do
- Help develop the content strategy including audience mapping content mix channel priorities quality standards and measurement; turn gaps across the buyer journey into a prioritized roadmap.
- Shape editorial decisions by testing briefs against a clear strategic rationale and proposing alternatives when needed.
- Create campaign content such as eBooks white papers landing pages and emails partnering with growth to connect assets to buyer journey stages and pipeline goals.
- Translate complex cybersecurity topics into clear content for IT and security buyers working with the SEO team to incorporate search intent keyword priorities and organic performance data.
- Own the editorial calendar across blog long-form and contributed content; develop articles bylines and point-of-view pieces with internal subject-matter experts.
- Keep the editorial voice aligned with Mimecasts brand and Work Protected narrative and collaborate with product marketing on solution messaging and launches and with communications and social teams on distribution.
- Brief and manage freelance writers and agencies as needed.
- Use AI across research drafting optimization repurposing and performance analysis; help develop workflows prompting practices review processes and guardrails that increase output without sacrificing quality.
What Youll Bring
- Content marketing experience with the autonomy to shape strategy and execute across multiple channels; experience in B2B tech or cybersecurity is particularly useful.
- Strong writing and editorial judgment including the ability to make technical concepts accessible without losing their meaning.
- A track record of creating content that supports demand generation and brand awareness.
- The ability to manage briefs and stakeholders challenge unclear direction constructively and keep multiple workstreams moving without heavy oversight.
- Hands-on use of AI tools in content workflows with sound judgment about where AI helps and where human review is essential.
- Familiarity with marketing automation and CRM tools.
The base salary range for this position is $132000$198000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits in accordance with company policy and local regulations. Our salary ranges are determined by role level and location with individual compensation also dependent on factors such as qualifications experience and skills. Final offers will reflect these considerations and may vary accordingly.
#LI-ND1
Belonging at Mimecast
Cybersecurity is a community effort. Thats why were committed to building an inclusive diverse community that celebrates and welcomes everyone unless theyre a cybercriminal of course.
Were proud to be an Equal Opportunity and Affirmative Action Employer and wed encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.
We consider everyone equally: your race age religion sexual orientation gender identity ability marital status nationality or any other protected characteristic wont affect your application.
If you require any adjustments or accommodations due to a disability or any other reason that may help you in your interview process please let us know by emailing
Due to certain obligations to our customers an offer of employment will be subject to your successful completion of applicable background checks conducted in accordance with local law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
Required Experience:
Manager
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