Social Media Producer

Social Media Producer New York City area | Full-time | Primarily remote with in-person shoots and meetings Salary: $72,000–$82,000 annually, depending on experience CyberGuy is looking for a creative, resourceful Social Video & Editorial Producer to work directly with Kurt “CyberGuy” Knutsson and our digital, editorial, and production teams. You’ll turn useful tech advice, news, and original ideas into compelling videos and social posts that capture attention, build trust, and grow our audience. Your strongest skill is storytelling. You know how to find an angle, shoot and edit a polished video, write a strong caption, and carry an idea through publication. You’re also comfortable managing social channels, supporting paid campaigns, and using results to make the next piece better. Your first 90 days: This is a regular full-time position. We set clear goals and review progress together, with check-ins at 30, 60, and 90 days. About CyberGuy CyberGuy delivers award-winning technology reporting, reviews, and practical advice across television, digital, social media, newsletters, podcasts, and live classes. Our mission is to help people make smarter tech decisions and protect their privacy, security, and safety. We’re a small, collaborative team where your ideas and execution have a visible impact. We value initiative, accuracy, clear communication, and thoughtful work. What You’ll Do Create original video. Develop, shoot, and edit demonstrations, interviews, explainers, and behind-the-scenes stories with Kurt in NYC. Adapt television and podcast material into engaging social content. Own daily social publishing. Manage content across YouTube, Instagram, TikTok, Facebook, Pinterest, Threads, and LinkedIn, tailoring each post to its platform and audience. Write and package compelling posts. Create headlines, captions, descriptions, thumbnails, and graphics. Check facts, spelling, links, subtitles, tags, formatting, and disclosures before publication, and review posts after they go live. Keep production moving. Maintain the content calendar, coordinate assets and approvals, and prepare for shoots with the information and materials needed to execute well. Turn results into better content. Track retention, watch time, engagement, clicks, and conversions where measurable. Test ideas and recommend specific improvements. Support paid campaigns. Help launch, monitor, and optimize Facebook, Instagram, and other relevant advertising campaigns. Stay connected to our audience. Follow CyberGuy’s reporting and audience conversations, monitor comments, and bring forward timely ideas that fit our voice and mission. You’ll work closely with the SVP Digital on strategy, creative direction, campaigns, and audience growth. What You Bring At least two years of relevant experience in social media, filmmaking, journalism, or digital content production. A strong portfolio demonstrating storytelling, shooting, editing, and social copywriting, especially for vertical video. Proficiency with tools such as Adobe Premiere, CapCut, Canva, or comparable software. Other important tools include ManyChat and social media management software like Metricool. Experience managing social channels, content calendars, publishing tools, and competing deadlines. Hands-on experience with Meta Ads Manager and an understanding of social analytics. An interest in consumer technology and the ability to make complicated topics clear and engaging. Excellent attention to detail, reliable follow-through, and the judgment to ask questions early and solve problems independently. Experience with WordPress, affiliate marketing, TikTok Shop, or additional advertising platforms is a plus. Salary + Benefits $72,000 - 82,000 annually, depending on experience For eligible full-time team members: Comprehensive medical coverage. Anthem Blue Cross PPO coverage, with KTCG paying 80% of the employee premium and 50% of eligible dependent premiums. Company-paid dental and vision. KTCG pays 100% of the employee premium for Humana dental and vision coverage. Dependent coverage is also available at the employee’s expense. Generous paid time away. Earn up to 80 hours of paid vacation annually, plus nine paid Company holidays, an eight-hour floating holiday and paid sick leave based on your primary work location. Annual incentive bonus opportunity. This position is eligible for a performance-based annual bonus based on individual and Company performance. Remote-first flexibility. Work primarily from your approved home location with reasonable flexibility in organizing your day, balanced with agreed working hours, scheduled meetings, deadlines, breaking-news demands, and production needs. Production access and meaningful impact. Work directly with Kurt and a small, collaborative team creating content that reaches and helps millions of people. Apply for This Job Submit your resume and cover letter, along with: Five to ten links to social posts you personally created. Explain your contribution to each, including concept, shooting, editing, graphics, copy, publishing, or analysis. Examples of video you shot or edited, including short-form social content. Examples of paid campaigns you worked on, identifying the platforms and your role in managing or optimizing them. One example of how you used performance data to improve content or a campaign, including what you changed and what you learned. One example of an AI efficiency you have implemented. Briefly explain the task, the tool or approach you tested, and how it improved your workflow or results. Email your application, cover letter, and your portfolio to View email address on click.appcast.io