UGC Marketing Manager

About the Role Our client is seeking a high-caliber growth strategist and operator to build and scale a category-defining creator program. They are one of the fastest-growing mobile consumer platforms in the world, with over 500,000 active users relying on our app for personalized self-discovery, daily routines, and AI-powered insights. What You'll Do UGC & Program Building Build and scale a high-volume UGC creator engine from the ground up. Recruit and manage a network of 50 to 100+ micro-creators operating on volume and incentive-based models. Direct and oversee a remote overseas support team of 5 to 10 team members handling day-to-day coordination. Set up automated workflows using platforms like Zapier, Make, and modern AI tools to streamline creator sourcing, outreach, brief delivery, and content repurposing. Build robust attribution tracking models to analyze performance, ROI, and conversion metrics across all creator campaigns. Influencer Campaigns & Strategic Partnerships Manage broader influencer collaborations, contract negotiations, and long-term talent relationships across TikTok, Instagram, and YouTube. Identify high-converting content trends, viral hooks, and creative formats ahead of competitors. Collaborate directly with the founders on overall growth strategy, brand positioning, and major product feature launches. Build, hire, and manage a high-performing growth marketing department across multiple acquisition disciplines. Expand strategic oversight into paid media (Meta/Google advertising), App Store Optimization (ASO), organic social, SEO, and community initiatives. Drive product marketing workflows including push notifications, lifecycle emails, and feature rollout campaigns. What We're Looking For 4 to 8 years of hands-on experience in performance marketing, creator management, or social-first growth strategies. A proven track record of building and managing high-volume UGC or influencer programs from scratch at a consumer app or high-growth brand. Demonstrated experience delegating to and directing overseas or cross-functional support teams. Exceptional analytical capability with deep expertise in marketing attribution, campaign measurement, and performance optimization. Systems-first mindset with fluency in leverage-enabling tools like AI platforms, Zapier, or Make to automate operational workflows. Strong charisma and interpersonal skills required to manage high-touch creator relationships alongside analytical rigor. Deep understanding of social media algorithms, modern content trends, and what drives organic virality. Bonus Points Experience scaling consumer mobile apps, subscription services, or high-growth viral brands. Familiarity with creator whitelisting, Meta/TikTok paid acquisition, or App Store Optimization (ASO). Personal passion for lifestyle, modern self-care, or personal growth digital platforms. #J-18808-Ljbffr