Vice President Marketing

Job Description

Pure Aesthetics is a Top 10 Allergan location in Florida, #3 in the US for SkinPen Microneedling, #7 for HydraFacial in the US, and for two years running, one of Florida Trend’s Best Companies to Work For. We’re a leading woman-owned business and we are hiring a VP of Marketing to lead our initial expansion into new markets.

We are seeking an entrepreneurial, analytically-minded VP of Marketing to own the marketing strategy and execution behind our expansion. This role owns the full marketing lifecycle, from pre-opening demand generation and launch, through rebrand and patient transition, into steady-state acquisition, retention, and reactivation. The ideal candidate combines creative instinct with rigorous measurement, has launched locations or brands before, and wants to build the marketing engine of a fast-growing medical aesthetics platform.

At Pure, we are a data-driven organization. We believe strong marketing combines creativity with rigorous measurement and accountability. The ideal candidate will be highly comfortable with metrics, performance analysis, and using data to determine where we invest, what we change, and what we scale. This is a hands-on, highly cross-functional role. You will partner closely with operations, clinic leadership, agencies, vendors, and senior leadership to take new locations from pre-launch planning through opening and into their initial ramp period.

Core Responsibilities

1. Building & Managing the Marketing Infrastructure

• Support buildout of systems, dashboards, and tools that track organizational performance across channels. Evaluate channel performance regularly and shift resources toward initiatives generating the strongest returns
• Manage marketing budget with a strong focus on efficiency and return on investment.
• Ensure marketing efforts are aligned with provider availability, clinic capacity, and broader business objectives.
• Stay up-to-date on market trends and developments.
• Manage external agencies, across SEO, Google Ads, Meta Ads, and other digital acquisition channels.
• Establish and monitor clear KPIs across marketing initiatives: Cost per lead, Lead-to-booking conversion, New patient volume, Customer acquisition cost, Marketing ROI, Patient retention and rebooking, Clinic ramp against plan
• Identify trends and areas of underperformance and translate data into specific actions.

2. Operational Interfacing

• Ensure marketing does not end when a lead comes to the front desk: support the execution & tracking of lead to established, rebooked patient
• Track retention, rebookings, and long-term loyalty to the brand, and design strategies to cultivate patient loyalty.
• Support team on existing marketing strategy across email and SMS: welcome flows, post-visit journeys, retention and rebooking sequences, win-back campaigns, and membership/package promotions, using segmentation and automation to increase visit frequency and patient lifetime value.
• Work with the marketing team to manage email and SMS calendar so communications stay consistent, on-brand, and aligned with clinic capacity and current promotions.
• Map the patient journey from first touch through consultation, treatment, and rebooking; identify friction points and fix them with clinic leadership.
• Own website strategy and performance: UX, conversion rate optimization, landing page and booking-flow testing, and analytics (GA4).
• Contribute to SEO and AI-search (AEO/GEO) strategy, including on-page optimization, local listings, and content recommendations.

3. New Clinic Launches

• Own marketing for new Pure clinic openings from initial planning through launch and post-opening ramp.
• Build comprehensive pre-opening marketing plans designed to generate leads, bookings, and patient volume before and immediately following opening.
• Develop market-specific launch strategies based on local demographics, competition, brand awareness, clinic capacity, and growth targets.
• Establish clear launch KPIs.
• Conduct competitive benchmarking to guide positioning, pricing, and promotional tactics.
• Manage launch initiatives across digital advertising, SEO, website and landing pages, email and SMS, social media, local PR, influencers, promotions, grand opening, etc.
• Monitor launch performance closely and adjust spend, channel mix, and tactics based on results.

Required Skills & Experience

• Bachelor’s degree
• 5–8+ years of marketing experience, preferably in multi-site healthcare, medical aesthetics, beauty, wellness, retail, hospitality, or another consumer-facing industry.
• Demonstrated experience launching new locations, markets, or brands.
• Experience with rebrands, acquisitions, or major brand transitions strongly preferred.
• Highly analytical and comfortable working with data, dashboards, financial metrics, and marketing performance reporting.
• Experience across digital acquisition channels including paid social, paid search, SEO, GEO, email, and SMS.
• Multi-location experience is strongly preferred.
• Experience managing and holding external agencies accountable for results.
• Strong understanding of local and community-based marketing.
• Entrepreneurial mindset with a high degree of ownership and accountability.
• Comfortable having clear goals and being measured against performance.
• Strong communication and cross-functional leadership skills.
• Willingness to travel regularly for clinic launches and rebrands.

Pay Range: Pay will be determined based on candidate experience.

What We Offer

• Fully remote work environment with regular travel to Florida.
• Competitive health insurance package and 401(k).
• Staff treatments when on-site at clinics. 
• Paid time off.
• Opportunity to play a central role in building and scaling a rapidly growing, top-tier medical aesthetics platform.