Brand Ambassador - Juliette Liqueur

ROLE MISSION

The Cooper family, the country’s oldest producer of cordials, has a long history creating premium liqueurs, including Domaine de Canton, St. Germain, and Chambord. The newest addition to this portfolio of category defining French liqueurs, Juliette Peche de Vigne, is the world’s only artisanal, ultra-premium peach liqueur handcrafted near Bordeaux in Southwestern France. In support, brand specialists will be placed in key US markets. Brand Specialists are entrepreneurial-minded, yet business-savvy beverage professionals who are versed in luxury. Our mission is to help spread the word, raise awareness, gain POD’s/menu placements, drive volume and amplify the brand’s activity in a sustainable manner.

POSITION SUMMARY

The Brand Activator position is a part‑time sales and marketing role responsible for building our brand in the on‑premise. The position requires the ability to influence key decision makers and gain brand loyalty amongst the bartending community. The Brand Specialist is responsible for the following:

• Leveraging on‑trade relationships to gain PODs
• Directly engage with accounts to drive case volume and reorders
• Engage with local distributor partner to support market activity
• Raise awareness within strategic target group
• Be the local voice to drive conversation around the brand
• Create opportunity for consideration and trial
• Deliver brand message
• Support local commercial team/distributor partners
• Support National Brand Advocate/Ambassador

KEY JOB FUNCTIONS

• Call on on‑premise accounts within the assigned territory to sell in initial distribution and develop strong working relationships that generate reorders and case volume
• Serve as the primary contact for the distributor sales teams to ensure they are informed of local and national objectives and programs
• Work with VP- Brand Director and local sales teams to develop target on‑premise account lists
• Amplify brand/brand activity across social channels (Instagram/Facebook)
• Actively participate in brand promotions, tastings and events, which often occur in the evenings or on weekends, at least once per week
• Provide monthly market and competitive brand reports to supervisor to include key success stories, competitive activities, market trends, distributor feedback and key lessons learned
• Maintain calendar of market activities and promotions to ensure effective utilization of brand building activities.
• Track, measure and report on results and budgets on a weekly basis
• Complete special projects as needed
• Prior experience working with luxury brands is a must for this position.
• Strong local market knowledge
• Existing relationships with key on‑premise accounts
• Ability to work independently and to plan their own time and activities
• Comfort working on a high‑performance, fast‑paced entrepreneurial team
• Detail oriented, highly organized with ability to prioritize and manage multiple tasks
• Willingness to work non‑traditional hours
• Customer driven and consumer focused
• Comfortable with cold calling on accounts to sell in distribution and programming
• Past experience working with a major distributor in the market
• Strong interpersonal skills to influence and partner with customers and co‑workers
• Excellent written and verbal presentation skills
• Ability to understand, manage and responsibly track assigned budgets
• Demonstrated computer proficiency with Excel, PowerPoint, Word, Outlook and web‑based reporting tools
• Ability to conduct oneself in an ethical and professional manner at all times
• Clean driving record and good credit history
• Must be able to provide own transportation to and from accounts and events

Seniority level: Associate

Employment type: Part‑time

Job function: Sales, Marketing, and Training

Industries: Food and Beverage Manufacturing and Wholesale Alcoholic Beverages

Location: Boston, MA

Salary: $85,000.00–$100,000.00