Aviation Marketing and Development Manager (0923) - SFO - 167909

Company Description

This is a Position-Based Test conducted in accordance with CSC Rule 111A . Learn more about the City’s hiring process here:

Application Opening: Thursday, September 24, 2026

Application Deadline: Interested applicants are encouraged to apply as soon as possible as this announcement will be closed on September 30, 2026, at 5:00 PM (pacific time).

Compensation: $149,656 - $190,996 annually

Recruitment ID: PBT-0923-167909

Job Description

San Francisco International Airport (SFO ) is one of the most dynamic and consequential airports in the world, serving as the primary international gateway to Northern California and Silicon Valley. As an enterprise department of the City and County of San Francisco, SFO welcomes over 54 million guests annually and offers nonstop service to more than 140 destinations worldwide on 50+ airlines.

SFO is far more than a transportation hub. It is a recognized leader in environmental sustainability, equity, arts and culture, and forward-thinking infrastructure. With approximately 1,900 City employees and a broader community of more than 25,000 workers across airlines, concessionaires, and partners, SFO generates significant economic vitality across the Bay Area region.

Our mission is to deliver an airport experience where people and our planet come first. Our core values of Safety and Security, Teamwork, Excellence, Care, and Equity guide everything we do as we build a supportive, purpose-driven workplace where all employees can thrive.

SFO is proud to be an equal opportunity employer committed to a diverse, equitable, and inclusive workplace. We welcome candidates of all backgrounds, identities, and lived experiences. Applicants are considered regardless of race, sex, age, religion, color, national origin, ancestry, disability, genetic information, marital status, sexual orientation, gender identity or expression, military and veteran status, or other protected category under applicable law.

Learn more about careers at SFO at flysfo.com, and follow us on Facebook, Instagram, YouTube, LinkedIn, Bluesky and Threads.

Under administrative direction, the Aviation Marketing and Development Manager leads route development strategies, oversees technical data analysis and airline forecasting, and evaluates new market opportunities. The role manages airline relationships through frequent meetings, identifies competitive threats, and recommends programs to retain and grow incumbent air traffic. You’ll supervise and mentor a research analyst, coordinate market intelligence at industry conferences, and contribute to international marketing campaigns.

The Aviation Marketing and Development Manager also monitors expenditures, supports monthly financial reporting, provides executive leadership with early notice of potential cost issues, and helps refine operational procedures within the Aviation Marketing & Development unit.

If you excel at data‑driven strategy, relationship building, and navigating a dynamic aviation landscape, this role offers an exciting opportunity to influence SFO’s future.

You are excited about this position because you will:

1. Manage airline route development strategies with a focus on increasing airport revenues by securing new destinations and airlines; work closely with airline executive management teams to develop and promote international traffic growth; prepare route business cases to promote the expansion of air traffic at SFO; direct projects and technical data analysis for airline forecasts.
2. Create and maintain relationships with SFO’s 50+ incumbent airlines; participate in frequent airline meetings, events, conferences, on-site tours, and events which include both international and domestic travel.
3. Supervise, mentor, train, and evaluate staff; oversee and monitor the work of consultants and contractors supporting departmental operations.
4. Organize and prepare monthly aviation development reports for both internal and external users and respond to internal aviation data requests.
5. Oversee SFO’s annual Air Carrier Incentive Program (ACIP) and manage airline applications to the program.
6. Work with other managers and staff to evaluate and implement goals, policies and procedures of the division; work closely with other divisions and departments to implement SFO’s slot optimization policy; serve as the AMAD liaison to internal divisions, as well as external stakeholders like TSA and CBP.
7. Manage budget preparation and implementation for the AMAD unit; provide executive management advance notification and potential solutions to cost overruns.
8. Work closely with airlines on international marketing initiatives and assist in managing SFO’s relationships with Destination Marketing Organization partners and international agencies to create impactful and measurable campaigns.
9. Serve as a guest experience champion by hosting visiting delegations from international airlines, as well as media and travel trade guests from abroad. Duties include coordinating visits with other SFO divisions and helping plan airline special events such as anniversaries and inaugural celebrations.
10. Perform other functions outlined in the 0923 Manager II job classification.

Qualifications

Minimum Qualifications:

1. Education: Possession of a bachelor’s degree from an accredited college or university;

AND

2. Experience: Four (4) years of professional-level experience in airline route development, aviation analysis, aviation marketing, or tourism marketing.

AND

3. License and Certification: Possession of a valid California driver’s license.

Education Substitution: Qualifying experience as described above may be substituted for the education requirement on a year-for-year basis for up to two (2) years. (One year of work experience is equal to 30 semester or 45 quarter units).

One-year full-time employment is equivalent to 2,000 hours (2,000 hours of qualifying work experience is based on a 40-hour work week). Any overtime hours that you work above 40 hours per week are not included in the calculation to determine full-time employment.

Applicants must meet the minimum qualification by the final filing date unless otherwise noted.

Desirable Qualifications

The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred to hiring.

• Two (2) years of experience supervising staff performing airline route development, aviation analysis or marketing.
• Experience in aviation forecasting, budget preparation, implementation and monitoring.
• Experience in financial reporting and providing solutions to cost overruns.

Verification of Education and Experience:

Every application is reviewed to ensure that you meet the minimum qualifications as listed in the job ad. Review SF Careers Employment Applications for considerations taken when reviewing applications.

Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at

Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

SELECTION PROCEDURES

After application submission, candidates deemed qualified must complete all subsequent steps to advance in this selection process, which includes the following:

Supplemental Questionnaire Examination (Weight: 100%)
Candidates who meet the minimum qualifications will be invited to take a Supplemental Questionnaire Examination (Behavioral Consistency Questionnaire). The Supplemental Questionnaire is designed to measure the knowledge, skills and abilities required for this position. All candidates’ responses to the Supplemental Questionnaire are subject to verification. All relevant experience, education and/or training must be included in the responses in order to be reviewed in the rating process.

A passing score on the Supplemental Questionnaire must be achieved in order to be placed/ranked on the eligible list. Candidates will be placed on the eligible list in rank order according to their final score.

Note: Only those applicants meeting the minimum qualifications will be notified of the exact date, time and/or place for the examinations. Applicants who meet the minimum qualifications are not guaranteed to advance through all of the steps in the selection process.

Transportation Security Administration (TSA) Security Clearance : Candidates for employment with the San Francisco Airport Commission are required to undergo a criminal history record check, including FBI fingerprints, and Security Threat Assessment in order to determine eligibility for security clearance and may be required to undergo drug/alcohol screening. Per Civil Service Commission Rule Section 110.9.1, every applicant for an examination must possess and maintain the qualifications required by law and by the examination announcement for the examination. Failure to obtain and maintain security clearance may be basis for termination from employment with the Airport Commission.

Customs Clearance: This position requires that the incumbent be qualified for unescorted access to the San Francisco International Airport U.S. Customs Security Area. An application for a U.S. Custom Access Seal may be submitted to Customs ONLY after employment has commenced. Employment in this position requires that the incumbent submit an application for, successfully acquire and maintain a Customs Access Seal. Per Civil Service Commission Rule 110.9.1, every applicant must possess and maintain the qualifications required by law and by the examination announcement for this examination. Failure to acquire or maintain customs access, a requirement for this position, may be basis for termination from employment with the Airport Commission. Customs Access Seal requirements and procedures are located in the Code of Federal Regulations, Title 19, Part 122, Sections 181 or 189.

Eligible List/Score Report: A confidential eligible list of applicant names that have passed the civil service examination process will be created and used for certification purposes only. An examination score report will be established, so applicants can view the ranks, final scores and number of eligible candidates. Applicant information, including names of applicants on the eligible list, shall not be made public unless required by law. However, an eligible list shall be made available for public inspection, upon request, once the eligible list is exhausted or expired and referrals resolved. The eligible list/score report resulting from this civil service examination process is subject to change after adoption (e.g., as a result of appeals), as directed by the Human Resources Director or the Civil Service Commission.

The duration of the eligible list resulting from this examination process will be six (6) months and may be extended with the approval of the Human Resources Director.

To find Departments which use this classification, please see the city’sPosition Counts by Job Codes and Departments.



Terms of Announcement and Appeal Rights:

Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations. Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at

The terms of this announcement may be appealed under Civil Service Rule 111A.35.1. The standard for the review of such appeals is ‘abuse of discretion’ or ‘no rational basis’ for establishing the position description, the minimum qualifications and/or the certification rule. Appeals must include a written statement of the item(s) being contested and the specific reason(s) why the cited item(s) constitute(s) abuse of discretion by the Human Resources Director. Appeals must be submitted directly to the Executive Officer of the Civil Service Commission within five business days of the announcement issuance date.

Additional Information

Additional Information Regarding Employment with the City and County of San Francisco:

• Information About the Hiring Process
• Conviction History
• Employee Benefits Overview
• Equal Employment Opportunity
• Disaster Service Worker
• ADA Accommodation
• Veterans Preference
• Seniority Credit in Promotional Exams
• Right to Work
• Copies of Application Documents
• Diversity Statement

Where to Apply:

All job applications for the City and County of San Francisco must be submitted through our online portal. Please visit to begin your application process.

Computers are available for the public (9:00 a.m. to 4:00 p.m. Monday through Friday) to file online applications in the lobby of the Dept. of Human Resources at 1 South Van Ness Avenue, 4th Floor and at the City Career Center at City Hall, 1 Dr. Carlton B. Goodlett Place, Room 110.

Ensure your application information is accurate, as changes may not be possible after submission. Your first and last name must match your legal ID for verification, and preferred names can be included in parentheses. Use your personal email address, not a shared or work email, to avoid unfixable issues.

Applicants will receive a confirmation email from that their online application has been received in response to every announcement for which they file. Applicants should retain this confirmation email for their records. Failure to receive this email means that the online application was not submitted or received.

Exam Analyst: If you have any questions regarding this recruitment or application process, please contact recruitment analyst Ronnie Jones at .

Recruitment ID: PBT-0923-167909

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.

Certification Rule: Rule of the ListExam Type: Position Based TestJob Code and Title: 0923-Manager IIFill Type: Permanent Civil ServiceEligible List Type: Combined Promotive and Entrance