Marketing Manager

The Marketing Director is responsible for building and executing a results-driven marketing strategy that drives revenue growth, strengthens brand positioning, and supports sales across all channels. This role blends strategic leadership with hands‑on execution , particularly in a manufacturing environment where product education, distribution support, and lead generation are critical. You will partner closely with Sales, Product, and Operations to ensure marketing initiatives align with business goals and deliver measurable ROI. Core and Essential Functions Revenue & Demand Generation Develop and execute marketing strategies that generate qualified leads and support revenue growth targets Build campaigns targeting distributors, dealers, and end-users Manage digital channels (SEO, PPC, email, website, social) to drive inbound leads Track and optimize cost per lead, conversion rates, and pipeline contribution Create tools that help the sales team win: Align closely with sales leadership on messaging and priorities Product Marketing Translate technical product features into clear customer benefits Lead product launches (messaging, positioning, go-to-market strategy) Develop pricing and value positioning in collaboration with leadership Conduct market and competitor analysis Brand & Content Development Own brand voice, positioning, and consistency across all channels Oversee and develop content strategy (website, video, catalogs, social, email) Ensure strong, professional presence in both digital and physical materials Trade Shows & Events Plan and execute industry trade shows and customer events Manage booth design, messaging, and lead capture strategy Measure ROI and post-event follow‑up effectiveness Digital & Website Management Own company website performance, UX, and conversion optimization Ownership of ecommerce revenue channel Oversee CRM and marketing automation tools Ensure accurate product data, SEO optimization, and analytics tracking Analytics & Performance Tracking Establish KPIs and dashboards to track marketing effectiveness Report on campaign performance, ROI, and pipeline contribution Use data to continuously refine strategy Build and lead a high‑performing marketing team (internal + external) Manage agencies, freelancers, and vendors (design, SEO, PR, etc.) Own marketing budget and allocation Qualifications & Skills Required 7–12+ years of marketing experience, with B2B or manufacturing preferred Proven ability to drive measurable revenue growth through marketing Experience supporting a sales‑driven organization Strong understanding of digital marketing and lead generation Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) along with proficiency in using Microsoft Office Suite Detail‑oriented and possess strong time‑management skills Must be able to work with minimal supervision and ability to create on a short deadline Must possess excellent verbal and written communication skills Adherence to health and safety regulations (e.g. use of protective gear) Overnight travel may be required Preferred Experience in industrial, construction, equipment, or related sectors Familiarity with distributor/dealer networks Experience marketing technical or engineered products Commercial mindset – understands margins, pricing, and ROI Execution‑focused – can both strategize and do the work Cross‑functional leadership – works well with Sales, Ops, and Finance Clear communicator – simplifies complex products into compelling messaging Scrappy & resourceful – thrives in a mid‑sized company environment EQUAL OPPORTUNITY EMPLOYER The Company is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, military status, protected veteran status, marital status, gender identity or expression, transgender status, citizenship, sexual orientation, age, disability, or any other legally protected characteristic under applicable law. #J-18808-Ljbffr