Marketing Specialist II

Job location: 120 Corporate Woods, Ste 230, Brighton, New York, 14623, United States of America. Employer: University of Rochester. Position type: Regular, Full‑time, 40 hours per week, shift UR – Day. Compensation range: $61,000 – $85,400 per year. Department: Marketing Med Ctr. Responsibilities This role combines content development, campaign execution, and performance analysis to deliver relevant, audience‑focused communications across email and digital marketing channels. The ideal candidate is a strong writer and content marketer who enjoys bringing campaigns to life through email and is eager to grow their expertise in marketing automation and lifecycle marketing. In partnership with marketing strategists, the position contributes to marketing planning and supports the implementation of integrated marketing campaigns for assigned lines of business. Responsibilities include developing project briefs, coordinating with creative, communications, and external partners, executing campaign deliverables, tracking project progress, and ensuring quality control through proofreading and review processes. The role also supports content development, campaign optimization, and performance reporting to help achieve marketing objectives and improve audience engagement. Essential Functions Creates and executes email marketing campaigns in Salesforce Marketing Cloud, including content development, copywriting, and audience‑focused messaging that drives engagement throughout the customer journey. Collaborates with marketing strategists, digital content team, and service line stakeholders to translate campaign needs into engaging email experiences. Leads assigned project and task implementation. Serves as marketing and communications consultant and creative contributor for assigned projects. Develops, edits, and proofreads content for a range of marketing and communications materials, while supporting the production and quality assurance of print and digital collateral through proof review and project coordination. Ensures marketing assets and email communications adhere to brand standards, accessibility guidelines, and compliance requirements. Supports campaign testing, performance analysis, and optimization efforts across email and digital marketing initiatives to improve audience engagement and campaign effectiveness. Supports the development and execution of digital marketing campaigns by coordinating content, creative assets, and campaign components across channels while identifying opportunities to optimize and repurpose content. Monitors and reports on performance metrics for marketing campaigns, including email, to support marketing strategy team, such as click‑through rates, conversions, engagement trends, etc. Other duties as assigned. Minimum Education & Experience Bachelor's degree and 5 years of relevant experience required. Or equivalent combination of education and experience. 3–5 years of experience in email marketing, content marketing, digital marketing, or marketing communications preferred. Knowledge, Skills and Abilities Knowledge of HIPAA privacy rules and HIPAA consent authorization process required. Demonstrated proficiency in writing and editing content required. Strong interpersonal, written and verbal communication skills required. Ability to provide context and/or reshape material as needed required. Understanding of email marketing best practices, including deliverability, personalization, audience segmentation, and testing methodologies preferred. Familiarity with digital marketing performance metrics and the ability to translate data into actionable recommendations preferred. The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non‑discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law. #J-18808-Ljbffr