Sales Development Representative

Job Description

Job Description

CoAdvantage Summary:

CoAdvantage is a leading human resource solutions provider for small to mid-sized companies. We are HR experts who partner with small businesses nationwide to administer payroll, benefits, workers’ compensation and core HR management. Headquartered in Bradenton, Florida, CoAdvantage has offices throughout Florida, Georgia, Alabama, Texas, Oklahoma, Colorado, California, North Carolina, New Jersey and New York, and serves more than 100,000 worksite employees in all 50states. We’re looking for the best professionals in our markets who are interested in building a successful and rewarding career and be part of a focused, energetic team dedicated to delivering excellence to America’s small business owners.

Position Summary:

CoAdvantage is seeking a motivated and results-driven Sales Development Representative (SDR) to support our growth by generating qualified sales opportunities through a mix of outbound prospecting and inbound lead follow-up. This role is responsible for consistently hitting daily activity goals, setting qualified appointments, and creating a strong first impression for prospective clients.

The ideal candidate is coachable, competitive, organized, and thrives in a fast-paced environment while balancing multiple lead sources and priorities.

Essential Job Functions

• Make 80 outbound calls per day to targeted prospects using company tools and call lists
• Conduct discovery conversations to identify needs, qualify prospects, and generate interest
• Set qualified Initial Appointments (IAs) for the sales team
• Maintain consistent follow-up cadence through calls, voicemails, and messaging
• Work all inbound leads assigned, including:
• • Marketing-generated inbound leads
  • Inbound phone calls
• Respond quickly and professionally to inbound inquiries
• Qualify inbound prospects and schedule IAs based on fitness and readiness
• Ensure clean lead routing, follow-up, and communication throughout the process
• Accurately log all activity, notes, and next steps in Salesforce
• Utilize Gong to review calls, improve talk tracks, and apply coaching feedback
• Use Nextiva for outbound and inbound calling and call management
• Maintain organized pipeline activity and follow-up tasks to ensure no lead is missed
• Performance Expectations / KPIs
• 80 outbound calls per day
• 5 Initial Appointments (IAs) set per week
• Consistent and timely follow-up on all inbound leads assigned

Required Qualifications

• Strong communication skills (verbal and written)
• Comfortable making high-volume outbound calls and handling objections
• Ability to manage time effectively and stay organized in a high-activity role
• Basic computer proficiency and ability to learn new systems quickly
• Positive attitude, coachability, and strong work ethic
• 6+ months experience in sales, SDR/BDR, call center, or customer-facing role
• Experience using Salesforce, Gong, and/or Nextiva
• Familiarity with outbound prospecting and inbound lead qualification

EEO

CoAdvantage is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, national origin, ancestry, citizenship status, age, sex (including pregnancy, childbirth, breast feeding and pregnancy-related medical conditions), gender, gender identity or expression, sexual orientation, marital status, uniform service member and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.