Performance Marketing Manager

Job Description

Pattern is looking for a data-driven, growth-minded Performance Marketing Manager to manage the processes that drive qualified leads and make sure they turn into scheduled, attended meetings with our advisors.

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You won't just manage campaigns or report on traffic. You'll own the physician journey from the first click to a meeting held, working across paid, organic, email, and referral channels to improve results. You'll guide our agency partner toward meaningful business outcomes, build nurture and follow-up programs that move physicians forward, and develop referral and ambassador initiatives that support long-term growth.

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You'll work closely with the Sales team, our Business Intelligence Analyst, and other internal teams to understand what's working, identify opportunities, and turn marketing performance into measurable results. This role is a manager of processes not people. 

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What You Will Do

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• Own lead generation strategy. Build quarterly plans with clear targets by channel and funnel stage, connecting marketing activity to qualified leads and advisor meetings.
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• Manage our agency partner relationship. Help analyze performance goals, provide lead-quality feedback, and guide paid media efforts toward qualified opportunities and meetings held rather than impressions or form fills.
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• Build and optimize landing pages, lead forms, and conversion paths that help interested physicians take the next step.
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• Develop effective nurture campaigns, speed-to-lead processes, scheduling reminders, and no-show recovery follow-up that turn interest into meetings.
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• Engage physician and partner ambassadors to grow referral opportunities, develop targeted referral campaigns, and track their impact on qualified leads and advisor meetings.
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• Track qualified leads, meetings scheduled, meetings held, show rate, and cost per meeting held across channels.
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• Work with Sales Advisors and Sales leadership to define lead quality, improve handoffs, and understand which marketing efforts produce the strongest opportunities.
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• Collaborate with our Business Intelligence Analyst to continually improve reporting that shows how marketing activity translates into qualified leads and meetings.
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• Use CRM, marketing automation, and approved AI tools to improve follow-up, streamline repetitive work, and make marketing programs more effective.
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What We Are Looking For

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• 5+ years of marketing experience focused on lead generation and conversion into sales.
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• A track record of managing marketing programs that generated measurable leads, meetings, or revenue, supported by performance data.
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• Experience working with an agency or vendor partner toward clear performance goals.
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• Experience managing budgets, tracking expenses, and forecasting future costs.
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• Hands-on experience with CRM and marketing automation tools for lead nurture, reporting, and attribution.
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• Working knowledge of paid search and paid social, with the ability to guide an agency partner and evaluate performance.
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• Experience with A/B testing and web analytics, such as Google Analytics 4 (GA4) or similar platforms.
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• Strong ability to develop effective landing pages, email campaigns, nurture sequences, and referral messaging.
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• Excited to develop a new strategy, execute the work, and take ownership of results.
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• Strong communication skills and the ability to work effectively across Marketing, Sales, and external partners.
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Nice to Have

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• Experience in a regulated industry, such as insurance or financial services. Marketing to physicians or other professional audiences.
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• Experience with AI tools to improve marketing workflows, marketing automation, lead attribution, and multi-channel funnel reporting.
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What Success Looks Like

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• Increased qualified physician leads generated across marketing channels who are scheduling and attending meetings with advisors.
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• A referral and ambassador program that consistently contributes qualified opportunities.
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• Marketing programs and campaigns that are measured, tested, and improved over time.
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Why Join Us?

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Compensation and Benefits:

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This is a full-time, in-office position located in Omaha, Nebraska. This position is not remote or hybrid at this time. The ideal candidate lives in the Omaha-Lincoln metro area and is willing to work from the office.

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Hours: Monday-Friday, 8:00 a.m.–5:00 p.m.

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Salary Range: $115,000-$130,000 annually, depending on experience and qualifications.

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We Offer:

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• 401(k) with generous company match
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• Health Savings Account contributions for qualifying insurance plans
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• Flexible Spending Account
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• Short- and Long-Term Disability benefits
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• Paid Time Off (PTO) and volunteer days
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• Sick Days
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• Employee Assistance Program
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• Company-paid Dental
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• Vision Insurance Options
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