Senior Retirement & Insurance Client Marketing Manager

Senior Retirement & Insurance Client Marketing Manager Responsible for supporting the development and execution of marketing strategies for Franklin Templeton’s US Retirement, Insurance and 529 business. Collaborates closely with sales, strategic accounts, and marketing stakeholders to deliver integrated campaigns, support key initiatives, and strengthen relationships with insurance and retirement distribution partners. Key Responsibilities Develop and execute a strategic marketing plan aligned with business priorities. Execute integrated marketing programs across multiple channels (content, email, web, multimedia, events, sponsorships, promotional campaigns). Develop marketing initiatives to build awareness and engagement for investment strategies. Monitor campaign performance and recommend optimizations based on results, market trends, and objectives. Manage project timelines, budgets, and resources to ensure efficient delivery. Support key marketing initiatives that advance strategic priorities. Build and maintain relationships with internal stakeholders (sales, strategic accounts, product marketing, content, digital marketing, compliance). Establish and maintain relationships with partner firms for custom engagement and joint marketing efforts. Collaborate with sales and account teams to develop messaging, content, and resources for client engagement. Provide guidance on marketing tools and resources. Support product launches and mandate implementations; coordinate launch plans and post‑launch engagement. Develop thematic campaigns, facilitate lead‑nurturing initiatives, and ensure data‑driven planning and optimization. Manage marketing projects through planning and briefing processes. Ideal Qualifications Bachelor’s degree or equivalent experience. 7–10 years of experience in financial services marketing, sales, or a related field. Experience supporting insurance, retirement, subadvisory, or institutional investment businesses preferred. Understanding of financial markets, investment products and economic concepts. Series 7 and 63 preferred. Strong project‑management skills with ability to manage multiple initiatives simultaneously. Excellent written and verbal communication skills. Creative problem‑solver with strategic perspective and strong attention to detail. Digital‑first mindset with experience leveraging modern marketing channels and technologies. Strong collaborator who builds effective partnerships across teams. Self‑starter with proactive approach and ability to anticipate business needs. Willingness to challenge existing approaches constructively and contribute innovative ideas. Work Schedule & Location This role works a hybrid schedule out of Boston, MA; St.Petersburg, FL; or Rancho Cordova, CA. Compensation Annual salary range $120,000–$150,000 plus discretionary bonus. Benefits Highlights Paid Time Off: 3weeks of PTO in the first year and additional floating holidays. Health Coverage: Competitive medical, dental, and vision insurance. 401(k) plan with generous match up to IRS limits. Employee Stock Investment Plan (ESIP) with discounted share purchase. Learning Education Assistance Program (LEAP) for career development. Additional benefits: disability, life, bereavement, volunteer time off. Equal Opportunity Employer Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, or any other basis protected by law. #J-18808-Ljbffr Franklin Templeton Investments