Marketing Director

Marketing Director Tuxedo Park, New York The Promenade at Tuxedo Place THE WARMTH OF FAMILY - THE VIBRANCY OF COMMUNITY - THE LOVE OF HOME We are seeking an ambitious and results-driven Marketing Director to join our team at The Promenade at Tuxedo Place, a family-owned and operated independent and assisted living community located in the heart of Tuxedo Park, New York. As a Marketing Director, you will play a vital role in promoting our community and foster relationships with qualified referral sources, healthcare professionals, and potential residents. Responsibilities: Develop relationships with qualified referral sources, including skilled nursing facilities, assisted living communities, independent living communities, home care agencies, rehabilitation clinics, doctors, social workers, and discharge planners Generate new leads and manage occupancy and sales goals Follow up on all leads and update Matrixcare CRM system in a timely manner Qualify leads by gathering pertinent information and understanding the level of each potential resident's willingness and readiness to move into the community Showcase the Promenade community to potential residents by conducting tours and providing information based on their unique circumstances Maintain and update the Promenade Customer Relationship Management database Navigate potential residents through the Promenade intake administrative and clinical processes Understand and explain financial and entitlement options for senior living candidates Ensure the community is ready to welcome new residents for their move-in date Collaborate with other departmental leaders on special events and related activities that pertain to marketing to the regional community Effectively communicate and uphold corporate policies and procedures to residents, family members, employees, and other third parties Prepare and execute annual business plans to focus on strategic sales and marketing priorities, occupancy levels, and financial objectives Provide timely reporting on sales and marketing efforts, including detailed status of leads, move-in/out data, occupancy levels, and key performance indicators Create an environment that prioritizes the care, well-being, and dignity of daily living for each resident Maintain a continuous collaboration with residents and family members that conveys the company's utmost commitment to the care, well-being, and quality of life of its residents Qualifications: Experience in assisted living or healthcare marketing/business development role Proven track record of closing qualified leads and generating key referral relationships Microsoft Office basic computer skills (ie Word/Excel) Bachelor degree in a related field from an accredited academic institution Excellent written and verbal communication skills Ability to represent Promenade and its values to agencies, partnerships, and the community at large General Sales experience a plus How You Will Thrive: Competitive salary range: $40,000 - $65,000 annually A full benefits package, including medical, dental, vision, and employer-matched 401K #J-18808-Ljbffr