Brand Ambassador

Brand Ambassador Pronghorn Initiative Holdings LLC Augusta, Georgia, United States About this position About Pronghorn Overview At Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond. Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win. At Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands. Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description . About the role Our partner is a Caribbean-inspired spirits brand built around culture, connection, and the belief that wherever you are, Island Time is only a sip away. We are seeking energetic, professional, and sales-driven Brand Ambassadors to represent the brand at retail tastings, special events, on-premise activations, and other consumer-facing experiences. The Brand Ambassador is the face of the brand in the field. This role goes beyond pouring samples. Ambassadors educate consumers, communicate the brand's story, create a premium brand experience, support retail and distributor partners, and help convert consumer engagement into bottle sales. Engage. Educate. Convert. Leave the account stronger than we found it. What you'll do Consumer Engagement & Sales Conduct scheduled tastings, promotional events, and consumer-facing activations. Proactively engage consumers rather than waiting for them to approach the tasting area. Introduce consumers to the brand's portfolio and make recommendations based on taste preferences. Clearly communicate key brand attributes, including Caribbean-inspired heritage, 100% corn-based vodka, coconut husk filtration, six-times distillation, gluten-free and vegan attributes, and the 'It's Island Time' brand positioning. Convert consumer engagement into measurable bottle sales and encourage consumers to explore multiple SKUs when appropriate. Maintain awareness of promotional pricing, displays, and product availability within the account. Account Support Build positive relationships with store managers, retail associates, bartenders, account personnel, and distributor partners. Confirm products are properly displayed and accessible before beginning an activation. Alert management to low inventory, out-of-stocks, pricing issues, missing SKUs, or other execution opportunities. Support displays, secondary placements, cold-box placements, and approved merchandising initiatives when applicable. Represent the brand professionally with consumers, retailers, distributors, and account partners. Event Execution & Reporting Arrive on time and fully prepared for every scheduled activation. Maintain a clean, attractive, and organized tasting or activation area. Properly display approved branding and promotional materials. Protect and properly manage company products, equipment, samples, and promotional materials. Complete required event recaps immediately following each activation. Accurately report bottles sold, products sampled, consumer interactions, inventory observations, account feedback, photos, competitive activity, and any operational or account issues. Use company-approved platforms and technology for scheduling, reporting, communication, and performance tracking. Brand Standards & Responsible Service Maintain a professional appearance and positive communication while representing the brand. Demonstrate energy, professionalism, confidence, hospitality, accountability, and teamwork. Never consume alcohol while working or report to an activation impaired. Treat consumers, account personnel, teammates, and competitors respectfully. Follow all applicable federal, state, local, retailer, and company requirements governing alcohol sampling and promotion. Verify legal drinking age when required, follow approved sample sizes, and never knowingly serve alcohol to a minor or individual who appears intoxicated. Qualifications Strong interpersonal and communication skills with a confident, outgoing personality. Previous brand ambassador, hospitality, retail, beverage, sales, promotional, or event experience preferred. Ability to initiate conversations, educate consumers, and comfortably ask for the sale. Strong organizational and time-management skills with the ability to work independently while following established company standards. Team-first attitude and willingness to support broader market objectives. Reliable transportation and reliable smartphone access for scheduling, communication, photography, dashboards, and reporting. Availability for evenings and weekends, when most activations occur. Ability to stand for approximately 3-4 hours, transport promotional materials and product, lift and carry approximately 25-40 pounds, and set up or break down tasting equipment. Previous beverage-alcohol experience is preferred but not required for candidates with strong sales ability and professionalism. Scheduling This is a part-time, activation-based position. Scheduling is based on market needs, account priorities, employee availability, and individual performance. Consistent weekend availability is strongly preferred. Why Choose Us At Pronghorn, we don’t offer jobs — we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren’t designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy. When you join the Pronghorn network, you’re stepping into a community of leaders, creators, and innovators driving real change across the spirits industry. Here, your voice matters. Your ideas move. And your work shows up in real ways — in culture, in communities, and on shelves nationwide. We move fast. We lead boldly. And we invest in our people every step of the way. Pay Starting at $27.50 per hour, based on experience, performance, market, and assignment type. Work Authorization Equal Opportunity Employer Statement Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Salary Information $27.5 - $27.5Hourly Wage #J-18808-Ljbffr Pronghorn Initiative Holdings LLC