Field Sales Associate - Mid-Atlantic (DC, VA, WV)

Join us as we empower the world to work out, creating healthier lives together. At Life Fitness / Hammer Strength, we put the customer first, play as one team, raise the bar in fitness innovation, persevere and get it done, and inspire each other to live healthier lives. We’re looking for a motivated early-career professional to join our team as a Field Sales Associate supporting YMCA, Campus Recreation, Golf & Country Club, and Health Club accounts across Washington, DC, Virginia, and West Virginia. You’ll be paired with a seasoned rep who will mentor you as you grow your skills in field sales, customer engagement, and territory management. This is a field-based role, with an expectation of being on the road and in front of customers at least 3 days per week across a dense, high-opportunity territory. Candidates based in the Northern Virginia / DC suburbs are strongly preferred, with other locations in Virginia considered based on overall accessibility to the territory. What You’ll Gain Hands-on sales training and mentorship Exposure to a diverse mix of customer types and business models Career growth in a fast-paced, competitive market What You’ll Do Support sales efforts across YMCA, Campus Rec, Golf/Country Clubs, and Health Clubs Learn to tailor your approach across public, institutional, and private club environments Assist in navigating multi-stakeholder buying processes (operators, boards, ownership groups) Support facility planning and capital project discussions Stay current on market trends and competitive dynamics Build relationships across a geographically diverse, high-activity territory What We’re Looking For 1–2 years in sales or customer-facing roles (preferred) Strong communication skills and ability to adapt across different customer types Interest in fitness, hospitality, or membership-based environments Comfortable working in a fast-paced, relationship-driven, field-based role Based within the region, with the ability to travel consistently throughout DC, VA, and WV #LI-REMOTE At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know. At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $47,500 - $64,800 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Washington, DC and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.This position is eligible to receive a mobile allowance to offset the costs of using a personal cell phone for business related purposes. Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies. Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws. There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “” for U.S. opportunities. Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log in 1+ million workouts on the company’s connected fitness equipment – proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment, wherever and whenever they work out, Life Fitness/Hammer Strength aims to inspire healthier lives. Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. Life Fitness is synonymous with innovation and quality in the cardio and strength training arena. The company’s cutting-edge equipment is designed to inspire and motivate, helping exercisers achieve their fitness goals with ease and efficiency. Hammer Strength stands as a testament to raw power and durability. Renowned for its line of plate-loaded equipment, we dominate the strength training category with machines that are built to withstand the most intense workouts, trusted by athletes and fitness enthusiasts worldwide. By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers. For more information, visit

Our values drive how we work, grow, and win—together: We think customer first: We’re proactive, adaptable, and always improving the customer experience. We play as one team: We care, collaborate, and pick each other up—we win and lose together. We raise the bar on fitness innovation: We lead, not follow—pushing fitness further every day. We persevere and get it done: We out-work, out-match, and never compromise on quality or performance. We inspire each other to live healthier lives: We support well-being, inside and outside of work, to build a healthier world—together. Ready to make an impact? Join us and help shape the future of fitness.